- Amid competitive environment, smartphone shipments in mainland China will increase by 4% in Q3 2024
- Seasonal shopping and affordable 5G options will drive recovery in mainland China’s smartphone market.
- Vivo led the mainland China smartphone market with a 19% share, with 4% growth expected in Q3 2024.
In an interesting development, smartphone manufacturers Vivo According to a recent report, it captured a commanding 19% market share in mainland China, the world’s largest smartphone market, in the third quarter of 2024. canaris.
This performance mirrors similar performance in India, where Canalys topped the region for the first time during the same period with a 19% share, according to a recent report. These two wins highlight Vivo’s growing influence in two of the world’s most competitive smartphone environments.
Graph: Indian smartphone market overview for Q3 2024
India’s overall smartphone market grew by 9% with 47.1 million units shipped, but early festive demand was weaker than expected.
Vivo’s rise has been driven by the introduction of exciting new mid-range products that drive sales both offline and online. In the third quarter of 2024 alone, the company achieved a staggering 25% year-on-year increase in shipments, reaching a total of 13 million units.
The surge in demand is part of a broader resurgence in mainland China’s smartphone market, with overall shipments up 4% year-on-year to 69.1 million units, the paper said. canaris Report. Much of this increase can be attributed to seasonal shopping trends, particularly the busy summer and back-to-school seasons when consumers are eager to upgrade their devices.
