On Thursday (October 17), Tencent Music Entertainment Group announced a strategic partnership with agency Galaxy Corporation for influential global musician G-Dragon’s upcoming regional tour.
This collaboration marks a significant step forward in TME’s ambitions to expand its global presence and further solidify its position in the international music scene. As part of the deal, TME will act as the exclusive touring partner for G-Dragon’s concerts in various markets including much of Southeast Asia, the Middle East, Hong Kong, Macau, Taiwan, Australia and New Zealand.
TC Pan, Group Vice President of Tencent Music Entertainment, spoke at the signing ceremony and emphasized the importance of this partnership. “Collaborating with a renowned global musician like G-Dragon perfectly aligns with TME’s vision of connecting audiences around the world with exceptional music experiences. It not only strengthens our sense of style, but also underscores our commitment to helping our music partners and artists reach their full potential on the world stage.”
Galaxy Corporation CEO Yongho Choi also expressed his enthusiasm. “We are pleased to partner with Tencent Music Entertainment, a global entertainment technology company listed on the NYSE and the Hong Kong Stock Exchange. Building on this strategic partnership, we will We plan to integrate robotics into entertainment and create new kinds of concert experiences for audiences around the world.”
TME continues to strive to expand its international footprint through various initiatives, including the Global Music Outreach program, which aims to showcase Chinese music artists on international platforms and foster cross-border collaborations. . It also operates the JOOX streaming service in Southeast Asia.
This strategic partnership strengthens TME’s growing influence in the global music industry, while expanding its reach and providing fans with new opportunities to connect with his music and brand. The aim is to improve Dragon’s overseas tour experience.
