What you need to know
- According to the report, Samsung is interested in enhancing the on-device Galaxy AI’s ability to “anticipate” user needs.
- This potential AI update is rumored to eliminate the need for users to dive into their settings, as the AI will handle all of their needs.
- TM Roh, head of Samsung’s mobile division, said that the company’s research and development personnel are focusing on AI, as “AI phones” have become the brand’s new flagship business.
Rumors have surfaced that Samsung may be interested in making Galaxy AI super powerful, with the ability to “predict” what users want.
According to a report in ETNews (in Korean), Samsung is working on improving Galaxy AI to the point where users won’t need the settings menu (via SamMobile). According to the publication, the South Korean OEM aims to improve the “touch points” of its Galaxy devices with this AI upgrade.
These key points are likely related to the user’s keyboard and camera. Rumor has it that this could advance Samsung’s Galaxy AI to the point where it can “predict” what users want and provide it without a lot of manual input. The report adds that more specific details are unclear as this is a new “AI software strategy” that Samsung is beginning to pursue.
He also added that Samsung is looking to “transform” the user experience of Galaxy devices through on-device AI.
What will be interesting is how far this extends beyond leaving the settings menu alone. This publication reiterates Bixby’s voice command capabilities for handling user tasks. More importantly, it points out that Galaxy phones have no way to “analyze” a person’s habits for more practical uses.
Such a major update would be a dramatic change for Samsung’s AI, and we also heard a similar teaser from TM Roh, the company’s head of mobile. Following the summer’s Unpacked event, Roh Moo-hyun highlighted Samsung’s R&D department’s renewed focus on advancing Galaxy AI. President Roh said that given its recent success, Samsung considers “AI phones” to be its main business.
Samsung sees the future of AI as “multimodal” and continues to work on it. Additionally, these changes could force the company to switch hardware to support its AI ambitions. Such changes could include improved sensors on the device or larger screens.
Apart from Galaxy AI, Samsung is also interested in enhancing its Bixby assistant. TM Roh detailed Samsung’s plans to “advance Bixby with the application of Gen AI technology.” The company’s head of mobile declined to explain the details behind this major Bixby update. However, user convenience was mentioned. President Roh added that the generative AI feature is a “strong incentive” and “driving force” for consumers to purchase Galaxy devices.
