The busy life of an app marketer is full of problems, and you don’t need me to explain them to you. But here’s a special one you might come across. How can you truly consider the needs of your app users, make their lives easier, and achieve financial returns, all at the same time?
I’d be really happy if you already know the answer or if you’ve never encountered this dichotomy. Awesome – worthy of praise. But if so, we’ll help you figure it out in this episode.
Today’s topics are:
- Yeva background
- What is Headway?
- What is empathy-based onboarding?
- Balance user experience with conversions and revenue
- How to identify emotions and create personalized experiences
- How to scale empathy-based onboarding
- Android or iOS?
- What feature does Ieva miss most when she leaves her smartphone at home?
- What features does she want to add to her smartphone?
Links and resources:
Quote from Eva Kordowska:
“Let’s take the first step – identify the sentiment. There are many ways to do this, from simply asking questions, to conducting user research, to developing your own hypothesis. Let’s say your conversion rate drops on the email step of your web funnel. So users have to enter their email after going through a question or screen.
What does the user feel now? What do you feel then? You’re probably a little anxious and unsure whether your website will send you a ton of spam messages over the next day or week. Perhaps you are worried that your data will be leaked or provided to a third party. In other words, make a hypothesis about what the user is feeling. And this is the first step.“
“So we’ve tried leveraging this framework for most of our products, and we’ve never had a test fail in this regard. But of course, it depends on the region, the product, and the services we provide to our users. Different things need to be understood, so we cannot say that this approach is a silver bullet that will help everyone.“
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Business Of Apps – Connecting the app industry since 2012
