Huawei is making strides in China’s smartphone market, aiming to ship 10.8 million units in the third quarter of 2024. Huawei is doing well in its home turf, outperforming many rivals and gaining significant market share, according to a new data list.
According to Canalys’ China Smartphone Market Report, Huawei sold 10.8 million units in the third quarter of 2024, ranking second with a 16% market share.
Last year (same period), the company shipped 8.7 million smartphones, capturing 13% of the market share. This time, Huawei achieved an increase of 2.1 million units.
These results ultimately increased the company’s annual growth rate by 24%. According to the report, Huawei’s overall progress has been primarily driven by an aggressive channel strategy to support newly launched flagship products.
Canalys also points out that the world’s first trifold Mate XT is also contributing to the company’s smartphone sales revenue. As a result of this trifold, consumers were very excited about the upcoming Mate 70 lineup.
One of Canalys Research Analysts – Lucas Zhong said::
“Huawei’s Mate XT Ultimate, released in September, sparked discussion about trifold and drew attention to the upcoming Mate series.”
Lucas added that Huawei, Honor and other Chinese high-tech manufacturers are now entering the AI stage with smarter capabilities. These additions are intended to improve the user experience.
Q3 2024 China Smartphone Market Report (Image credit: Canalys)
Excluding Huawei, vivo maintains the top spot with shipments of 13 million units. Honor was in third place, selling 10.3 million phones, down from the previous year’s numbers. Xiaomi, in fourth place, sold 10.2 million units, giving it a market share of 15%.
Apple is in fifth place with 10 million units shipped and 14% of the market share. However, the annual progress rate decreased by 6%. The good news is that the iPhone 16 series is doing well in the Chinese market despite its non-AI features.
In the third quarter of 2024, China’s overall smartphone market sold 69.1 million units, an increase of 4% year-on-year. Each sector is at its most active this year and could see new increases in the next quarter of 2024.
Q3 2024 China Smartphone Market Report (Image credit: Canalys)
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