https://vivonewsroom.in/a-bond-beyond-business-how-vivo-brand-advisors-bring-forth-a-simless-smartphone-experience/
At vivo, taking ownership goes far beyond the responsibilities of the assigned role. It goes beyond the day-to-day structure of the brand, and the department that keeps the watch moving is vivo brand advisor (VBA) continues its vivo commitment to India. VBA plays a key role in conveying vivo’s technology and innovation to customers across India, from rural towns to tier 1 cities, ensuring widespread accessibility to a seamless smartphone experience based on customer needs. Masu. Three years ago, in 2021, more than 30,000 VBAs from across the United States boarded the ship. vivo Smart Retail (VSR) Programis committed to creating a hassle-free arrangement that allows consumers to stay connected to vivo from the comfort of their home during the pandemic.1. The level of dedication and focused approach on display is testament to a partnership that extends deeper than the brand-retailer relationship. A partnership built on trust, appreciation, and belonging between vivo and a robust VBA network. The company’s strong presence in major retailers is a key factor in vivo’s market leadership, strengthening the brand’s reach and ability to better serve local consumers.
A community of young and passionate marketing executives who are the first point of contact for consumers when they visit a retail store to purchase a vivo mobile phone. These advisors are skilled at understanding consumer needs, value their time, and provide the right smartphone options to suit their customers’ needs. Their warm and welcoming personalities, in-depth knowledge of vivo smartphones, and talent for answering consumer questions provide a premium and smooth purchasing experience for the entire customer. Therefore, it makes a vital contribution to building lasting relationships with consumers.
While VBA is at the forefront of the retail industry, vivo is also focused on developing and growing this network as a whole by ensuring regular engagement activities to recognize VBA’s commitment. As a result, vivo has not only turned around their livelihoods but also had a positive impact on their personal, social and professional lives. vivo’s carefully selected training programs give VBAs the confidence and enhanced skills they need to keep the chain operational, instilling the belief that hard work by advisors will lead to trust.
To nurture and deepen the bond between vivo and VBA, vivo India has taken meaningful steps to express its gratitude and strengthen its efforts. Ahead of the holiday season, the team visited the homes of nearly 2,000 advisors across India in an effort to connect with them on a deeper level. This gesture was more than a celebration of the season. This was a tribute to VBA’s dedication, passion and hard work which are essential to vivo’s success. The festive season has provided the perfect opportunity for reflection and gratitude, reinforcing the sense of belonging that defines our relationship with them.
As a brand, vivo is focused on our mission to continue building on this partnership over the next decade of innovation and growth to serve our customers and provide them with a best-in-class smartphone experience. VBA is deeply embedded in the community, engaging directly with consumers and ensuring all products and services meet user expectations while strengthening the brand’s presence across India. These home visits served as a reminder that with their contributions, the brand can realize its vision and make vivo the trusted smartphone for millions of Indians, delivering joy every day.
1Source: vivo India Impact Report 2021
