- Apple first showed off Apple Vision Pro in June 2023, with hopes that developers would come up with great apps when it launches in January.
- That’s not really happening.
- Developers don’t want to make things for devices that people won’t buy. People don’t want to buy a device that doesn’t have a killer app. So this is a difficult problem for Apple to solve.
Where can I find the app?
Specifically, where can I find the apps for the Apple Vision Pro, the $3,500 headset that Apple launched earlier this year?
This is a question we’ve asked repeatedly, and the answer seems to be fairly consistent. Developers aren’t looking to develop anything for Apple Vision Pro because they don’t think many people are using it.
But if developers don’t develop for Apple Vision Pro, there’s no reason at all for people to buy Apple Vision Pro. It’s an expensive Catch-22, a vicious cycle, or a doom loop. Select your most favorite/least favorite phrase.
Now, we have new data points on developer resistance to Apple Vision Pro through app store tracking service Appfigures. There are only two apps built specifically for the device, which debuted in September. This is down from the high of 252 recorded in February after the AVP was launched. (The Wall Street Journal previously cited data from Appfigure.)
Overall, there are approximately 1,770 apps for Vision Pro. Apple’s App Store, According to Appfigures’ count. meanwhile Apple’s latest financial report, Apple CEO Tim Cook He said the device has “more than 2,500” native apps. (Appfigures says that number may vary because some apps aren’t used enough to be on the charts. Apple declined to comment.)
Regardless of the specific numbers, Apple Vision Pro doesn’t seem to have penetrated pop culture, or even the technology version of pop culture. Without stories like this, you’re just wondering about the state of your device. One way or another, no one is talking about Vision Pro out there. (The only time I’ve heard people talk about this recently was last month when Meta announced Orion, a prototype of lightweight computer glasses that it plans to start selling in the next few years.) This comparison was unfavorable to Apple because it was a buy-now product and Orion was only present in Meta’s office building.
Standard caveat: Apple can afford to be in this market for the long term, and seems certain to crack the category further. Mark Garman, a well-sourced Apple reporter for Bloomberg, expects a cheaper, lighter version of the device to arrive as early as next year.
Meanwhile, Apple continues to release its own apps and software for its devices. Last week, the company released “Submerged,” which it describes as “the first scripted short film captured with Apple Immersive Video.” This is Apple’s proprietary 3D movie format, which should be one of the big selling points of this headset.
Sounds pretty cool. “The results are impressive. As the water rushes into this fictional submarine, a faint memory of salt water lingers on my tongue. As the characters walk through the narrow underwater passages, I feel claustrophobic. I felt it,” writes The Verge’s Victoria Song. , who got a demo of the movie.
And again, Song writes, “I can’t say that with a straight face.” this This is the definitive reason why everyone should buy one of these products. ” This brings us back to the starting point.