Apple on Monday introduced its first set of artificial intelligence features, called “Apple Intelligence,” to its premium iPhone, iPad and Mac devices, marking a major step forward for the tech giant in generative AI.
The release, which the company first previewed in June, marks Apple’s foray into the AI race as US tech giants rush into ChatGPT-style technology.
Google, Microsoft, Amazon, and Apple are convinced that the power of generative AI is the next chapter in computing, and they’re ramping up spending to avoid being left behind.
“Apple Intelligence is generative AI in a way that only Apple can deliver, and we’re excited about its ability to enrich the lives of our users,” Apple CEO Tim Cook said in a blog post.
Apple’s new features include enhanced writing tools, improved photo search capabilities, and a more conversational Siri virtual assistant.
The company also plans to integrate ChatGPT functionality into its services by December.
