Strategic moves accompanying the launch of flagship smartphones Xiaomi 14Ttech giant xiaomi We are planning to introduce Generative AI (GenAI) It plans to bring the user application to smartphones in India by the end of the financial year 2024-25. The initiative aims to improve the user experience and expand access to AI features typically reserved for premium devices.
Main purpose of GenAI integration
Xiaomi’s plan to integrate GenAI into smartphones focuses on several key aspects.
- Target product range: GenAI feature will be mainly available on Xiaomi’s upper mid-range smartphones. 40,000 rupees.
- Democratizing AI technology: Xiaomi intends to democratize advanced technology currently limited to high-end devices by making GenAI capabilities available to a wider range of users.
- Enhanced user experience: Users benefit from advanced applications that improve the overall functionality and usability of their smartphones.
Recent trends
This announcement is Xiaomi 14T and 14T Proalready has Google features built in gemini GenAI feature suite. Notable features include:
- AI photo editor: Enhances image editing functions.
- Search in circles option: A function that allows you to search from images.
These features mirror those already available at Google. pixel This demonstrates Xiaomi’s intention to remain competitive in the evolving smartphone environment.
competitive environment
With this integration, Xiaomi aims to challenge major smartphone brands including: apple, Oppo, samsungand googlein the area of GenAI capabilities. According to sources, the urgency to implement these features may have been influenced by: Oppo’s Comprehensive GenAI capabilities in all recently announced smartphones.
market position
- As of July, Xiaomi holds a dominant position in the Indian smartphone market. 23% growth compared to previous year According to the shipment, counterpoint data.
- In a competitive environment, samsung It secured the third place, demonstrating the fierce competition in the market.
Regulatory challenges
recently, Competition Commission of India (CCI) Accused Xiaomi and other smartphone brands of collaborating Amazon and flipkart Releasing your products exclusively on these platforms may violate antitrust laws. In response, Xiaomi sent a letter to the CCI requesting the retraction of the report, saying it contained confidential company information such as sales data for each model.
future dreams
Xiaomi India has ambitious plans for the next 10 years and aims to ship 70 billion devices. This includes not only smartphones, but also televisions, tablets and connected devices, demonstrating the company’s broad vision for growth in various technology areas.
