Key statistics: More than a quarter (26%) of U.S. adults currently use or plan to use AI voice assistant their smartphoneIt’s the most popular AI feature among adults, according to YouGov’s September 2024 survey. However, even more (45%) do not use or plan to use any AI-powered features on their smartphones.
Beyond the charts:
- We predict that half of the 133.3 million smartphone users in the United States will use a voice assistant this year.
- Younger consumers are more likely to use or plan to use AI features on their smartphones. This year, we expect 31.1 million people. generation z and 33.6 million millennial generation This year, more people will use generative AI than Gen X (20.6 million) and baby boomers (10.2 million).
Use this graph. Marketers and retailers can use this chart to highlight how younger consumers are early adopters of AI-powered features, or to help older consumers become familiar with AI tools. Demonstrate the importance of education.
Related EMARKETER reports:
Methodology: Data is from YouGov analysis for September 2024 cited on company blog. The survey was conducted online between September 23 and 24, 2024 among 1,221 U.S. adults aged 18 and older. Figures are weighted to reflect population estimates for age, gender, race/ethnicity, education level, and region from the Census Bureau’s American Community Survey.
