Uber reportedly considering an acquisition expedia This is to strengthen our ongoing diversification.
According to some people, report On Wednesday (October 16), the Financial Times (FT) reported that the $19 billion purchase of the travel booking website would be Uber’s biggest acquisition ever.
People familiar with the matter told the FT that Uber recently discussed the feasibility of acquiring Expedia with its advisers after a third party floated the idea.
Part of the discussion centered around Uber CEO Dara Khosrowshahi. Since he was Expedia’s CEO from 2005 to 2017 and is a member of the company’s board of directors, it is likely that the approach will be friendly and that Khosrowshahi will recuse himself from the discussion.
Interest in Uber is still in its early stages and no formal approach to Expedia has been made yet, the people added.
PYMNTS has reached out to Uber for comment but has not yet received a response.
The FT report notes that this comes after Uber has spent years expanding beyond its roots as a ride-hailing company into areas such as: Airplane and train reservations, food delivery We aim to become a “super app” that includes logistics.
“Wherever you want to go in the city, whatever you want to get, we want to be able to do that,” Khosrowshahi recently told the FT.
Consumers feel positive about the idea of super apps, according to a PYMNTS Intelligence study. 79% are interested And 70% of that group would like the option to purchase retail products using such a platform.
“I have All your shopping needs One app saves consumers time and effort,” PYMNTS writes. “There’s no need to switch between multiple apps or websites to find what you’re looking for. Unified apps provide a seamless shopping experience with consistent navigation and design, allowing consumers to browse, browse, and browse products. Make it easy to compare and buy.
Additionally, by aggregating data from different retailers, integrated apps can provide personalized recommendations based on a user’s shopping history and preferences, enhancing the overall shopping experience.
The same study found that consumers in the US and Australia use such apps to manage their finances.
“In both countries, the app is already deployed to manage a variety of activities, the most popular being banking apps,” PYMNTS wrote in April. “In a typical month, 64% of U.S. consumers and 78% of Australian consumers use an app to manage their banking transactions. More than half of respondents in each country use an app to track spending or buy groceries. I also use mobile apps for shopping.”
