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apple (AAPL+0.64%) CEO Tim Cook doesn’t seem too worried about the iPhone maker. late start About artificial intelligence.
“Be the best, not the first,” Cook and other executives told The Wall Street Journal about Apple’s AI strategy. interview Published on Sunday.
The Cupertino, California-based technology giant announced its AI initiative, Apple Intelligence, in June this year. OpenAI will launch its popular generative AI chatbot ChatGPT in late 2022, followed by Google (google+0.24%), Microsoft (MSFT-0.51%), meta(meta-0.53%) Chatbots, custom AI chips, and AI software features keep coming — Apple remains silent.
But Cook, who has been at the helm of Apple since 2011 after Steve Jobs stepped down, says the company is not trying to race towards a finish line that doesn’t yet exist, but rather perfecting its suite of AI tools. It is said that he was aiming to make it.
“I’m totally fine with not being number one,” he told the Wall Street Journal. “At the end of the day, it takes time to get something really great. It takes a lot of iterations. You have to worry about every detail. Sometimes it just takes a little longer.
“Rather than trying to be the first to bring something out, we want to bring it out and help people. It would be great if we could do both. But if we could only do one thing, it would be… There’s no doubt about this. If you talk to 100 people, 100 of them will say, “That’s the best.”
But the rollout of Apple Intelligence has also faced delays. As is usually the case with new software, Apple Intelligence is not pre-installed on the new iPhone 16 lineup and will be introduced as a software update later this month.
Apple Intelligence includes a set of new features for iPhone 15 Pro and newer models, including the ability to understand and create images and languages. Edit text, change tone, proofread. Create a new emoji with the description you enter. Voice assistant Siri will also be more natural, relevant, and personalized, giving users access to ChatGPT directly from their devices.
Analysts believe that the new features are called Upgrade “Supercycle”, Jeffries (jeff-1.17%) analysts warned in a note on Sunday: Probably not a significant increase This quarter’s iPhone sales.
