Today, app marketers face many challenges as their app user base grows, and retargeting is a proven solution to address them. As user acquisition costs continue to rise, retargeting existing app users can actually be a cost-effective alternative. You can also retarget and bring back users who have abandoned your app with data-driven insights and personalization.
Third-party cookies have been deprecated due to user data privacy regulations. Retargeting is a tool that uses first-party data to run effective advertising campaigns while respecting user privacy. Finally, retargeting allows you to extend the customer lifecycle, directly impacting that customer’s lifetime value.
Adikteev, a leading app growth company, reveals in its new 2024 Retention Study:
- 75% of app marketers report using retargeting as an important strategy
- 61.8% say it is very effective at re-engaging users
If you don’t fully optimize your retargeting efforts, you could be missing out on opportunities to reconnect with high-value users.
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