As a move to improve the company’s status digital transformation Modernize your grocery shopping experience. save a lot teeth launch first loyalty program.
Save A Lot, which operates 750 stores in 32 states, has introduced a loyalty program, Save A Lot Rewards, through its mobile app. This allows members to earn points (“dots”) for rewards at local stores.
In an interview with PYMNTS, Katie KobusSave-A-Lot’s vice president of marketing said more customers are using digital channels to shop. decide Where to shop and what to buy.
“The new Save A Lot Rewards program helps us keep our brand top of mind for our customers in the digital space,” Kobus explained. “That too gives us an opportunity for further integration Our various digital touchpoints include the savealot.com website, customer email, social media, and other digital marketing channels. ”
This focus on digital engagement aligns with broader consumer trends. According to PYMNTS Intelligence report, “2024 World Digital Shopping Index: US Edition”” was born in collaboration with. visa acceptance solutions54% of grocery shoppers expect digital rewards and loyalty programs.
Additionally, a streamlined shopping experience is critical to creating customer loyalty. PYMNTS Intelligence Report “Online capabilities encourage consumers to shop with brands, retailers and marketplaces,” Found 40% of shoppers consider how easy a seller’s online store is to use when deciding where to shop.
The focus on user experience extends to personalized offers, with email remaining the preferred communication method for generations. According to a report from PYMNTS Intelligence: “Personalized offers are powerful, but too often they miss the mark.””, email is the preferred method to receive personalized offers. 65 percent Baby BOmar’s and senior,68% Generation X,63% millennial generationand 52% generation z You indicated that you would like to receive these offers via email.
This understanding of consumer preferences influences the structure of Save A Lot’s loyalty program, which enables independent retailers. flexibility Kobas said the idea is to customize local promotions while maintaining a national framework for redeeming dots for free products. Additionally, the app will feature exclusive coupons and deals..
“Our goal with this program is to provide personalized deals and discounts, adding value to shoppers and providing additional savings on their grocery purchases,” she explained. “For example, shoppers can take advantage of exclusive in-app discounts on products nationwide. brand Save A Lot’s assortment of private label products, including 99-cent Crystal Falls 24-pack water; Shoppers can earn points and redeem them for rewards within the app. Loyalty programs also allow you to: To better understand shopper preferences and habitsThis will lead to more customized and effective promotions in the future. ”
Customers can redeem using these dots Perks including free products and other special deals. New offers appear regularly in the app’s Rewards Marketplace. In the initial stages of the program, the company plans to offer promotional benefits such as discounts on eggs and water to attract new and existing customers, Kobus said.
To support this customization, Save A Lot and many of its suppliers offer core offers that are available in all stores.
“While Save A Lot and many of our suppliers provide core offers that are available across all stores, our independent Save A Lot retail partners flexibility Customize the app with local offers at the store and market level to meet shoppers’ specific wants and needs,” Kobus explained. “Localized offers include specific coupons, sales, and even redeemable benefits.”
this Adaptability is complemented by insights gained from the new Save A Lot Rewards program.said Cobbs..
“New Save A Lot Rewards Program gives us an opportunity “To better understand how customers shop: how often they shop, what they buy, and what products and offers keep them coming back,” she said.
“That data can be translated into specific recommendations for pricing, promotions, and even assortments, ultimately improving the customer experience.”
