Samsung, once the leader in foldable smartphone innovation, faces significant competition after Huawei’s impressive release of the Mate XT, a foldable phone that folds into three. Aiming to regain its position at the forefront of innovation, Samsung is currently developing a roll phone with a huge 12.4-inch display that is expected to hit the market in 2025, according to a report in South Korean news outlet The Elec. It is said that it is actively moving forward.
The larger screen size is no surprise considering Samsung announced a rollable 12.4-inch display during the 2024 SID Display Week event. It seems likely that the company will incorporate this technology into its next smartphone. Another interesting detail in the report highlights Samsung’s plans to equip the phone with an under-display camera, adding to its premium design. The report also suggests that Samsung’s rollable phone will be the first of its kind, but there’s always the possibility that other companies will release similar devices first.
It is worth noting that LG previously tried to develop a rollable smartphone and even announced a concept device, but the company withdrew from the smartphone market before officially launching the product.
Meanwhile, Huawei continues to achieve important milestones. The company’s Mate XT features a unique tri-fold design and large screen, and has garnered a lot of attention in the market despite its hefty price tag of $2,800. But Samsung won’t back down easily. The company aims to surpass Huawei and offer an unparalleled visual experience with plans for a rollable phone with a huge 12.4-inch display.
