Whispers within the South Korean company say Samsung may abandon the Galaxy brand from its top-of-the-line smartphones. The company has been using the nickname for its phones since June 2009, and it’s used on all of its models, from the budget Galaxy A series to the flagship Galaxy S and foldable Galaxy Z models. Masu.
Samsung aims to differentiate its high-end devices from a wide range of Galaxy-branded phones by establishing a clear identity for its flagship smartphones. Unlike the Galaxy brand, which spans almost every price point, the new designation will be limited to premium models while maintaining its prestige.
It’s unclear what brand names Samsung is considering, but tipsters say the strategic shakeup is aimed at helping the Korean company better compete with its biggest rival, the iPhone. I believe.
This so-called rebranding has been compared to Hyundai’s introduction of the Genesis brand on its luxury cars. This move allowed Hyundai (another Korean company) to establish a distinct identity apart from its mainstream products, which is now widely recognized as a premium brand.
Samsung wants to compete more effectively with Apple in the premium smartphone market, where the iPhone currently holds a significant advantage. Apple only sells one “Pro” model at a time, and sales from previous years are discontinued as soon as a new device is released.
In the standard iPhone series, Apple continues to sell the previous two generations of devices. A more affordable SE device is also available, priced at £429. this is the lowest price Any Compared to Samsung’s Galaxy brand, the iPhone is included in the Galaxy A05s, a smartphone priced as low as £129.
A recent report by investment bank Piper Sandler revealed that nine out of 10 U.S. teens now own an iPhone, highlighting Apple’s strong position in this important demographic. It became.
By differentiating its premium phones, Samsung hopes to challenge the iPhone’s ability to attract younger consumers. The company believes the new brand could create a unique status symbol and attract teenagers who view high-end smartphones as desirable accessories.
However, Samsung has not yet officially announced plans to introduce a new smartphone brand.
“Galaxy” isn’t just used for smartphones, Samsung also uses the name for its artificial intelligence systems, smartwatches, and health tracking rings.
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The South Korean company is currently rolling out Galaxy AI features across a range of models, including some Galaxy A-series phones, and is also using the Galaxy brand name for its latest hardware innovation, a fitness tracking ring called Galaxy Ring. I’m doing it.
