Revealed: Dating apps with the highest carbon footprint
- 337 million people around the world use dating apps, but many are unaware of the environmental impact of their online dating activities
- A new study by Compare the Market AU examines which dating apps are causing the biggest carbon footprint
- Bumble ranked as the app with the lowest carbon footprint at 7.8 grams per 30 minutes, while German app Lovoo had the highest carbon footprint at 49.8 grams per 30 minutes
With 337 million people around the world using dating apps, many daters are looking for love online. But many of us may be surprised to learn the environmental impact of browsing profiles, swiping, and composing messages while using dating apps¹.
Dating apps are often heavily reliant on data centers and services to host their servers, and their energy consumption is often higher than other apps, which is why the new energy comparison experts at Compare the Market AU The report analyzed dating apps using data from Greenspector. Find out which ones have the highest and lowest carbon impact.
Bumble ranks as the top dating app with the lowest carbon footprint
| rank | application | 30 minute carbon impact (gEqCO2) | Total score (maximum 10) |
| 1 | bumble | 7.8 | 10.0 |
| 2 | crater | 8.4 | 9.8 |
| 3 | Happening | 11.7 | 9.1 |
| 4 | Please adopt | 11.8 | 9.0 |
| 5 | hinge | 12.4 | 8.9 |
Overall, Bumble ranked as the best-performing app with a carbon footprint of just 7.8 grams per 30 minutes. Assuming one user uses the app for 30 minutes every day, that person’s app’s carbon footprint would total 2,847 grams per year. . This efficiency is due to the fact that little data is initially displayed during Bumble’s launch phase, and fewer profiles are preloaded to users of the app.
Tinder, the world’s most downloaded dating app, came in second lowest, emitting 8.4 grams of CO2 every 30 minutes on its platform. ² However, given that the platform has 75 million users, if every Tinder user viewed the app, the figures show that 630 million grams of CO2 would be emitted in 30 minutes. It will be done. ³
Other apps with relatively low emissions include French dating apps Happn and Adopte Un Mec, which emit 11.7 and 11.8 grams of CO2 per 30 minutes, respectively. Hinge rounds out the top five with 12.4 grams of carbon per 30 minutes spent on the platform.
Lovoo turns out to be the dating app with the highest carbon footprint
Meanwhile, the top five dating apps with the highest emissions were revealed as follows:
| rank | application | 30 minute carbon impact (gEqCO2) | Total score (maximum 10) |
| 1 | robo | 49.8 | 0.0 |
| 2 | grinder | 34.3 | 3.7 |
| 3 | OK Cupid | 17.8 | 7.6 |
| 4 | Badu | 15.3 | 8.2 |
| 5 | fruit | 13.0 | 8.7 |
German dating app Lovoo, which has more than six times the carbon footprint of Bumble, ranks first with a carbon footprint of 49.8 grams of CO2 per 30 minutes. Despite having 70 million users, similar to Tinder, if every Lovoo user used the app for 30 minutes, it would emit 3.486 billion grams of CO2.
Right behind Lovoo is LGBTQ+ platform Grindr, which produces 34.3 grams of CO2 in an average 30-minute session. OkCupid (17.8 gEqCO2), Badoo (15.3 gEqCO2), and Fruitz (13.0 gEqCO2) rank 3rd, 4th, and 5th, respectively, with significantly lower carbon footprints than Lovoo and Grindr, but still large It’s making an impact.
Commenting on the research, Compare the Market’s head of energy, Meredith O’Brien, said households could save money by reducing their environmental impact.
“In the modern world, dating, like many other aspects of daily life, has moved online. But when using a smartphone, it’s easy to feel disconnected from the amount of energy apps consume. “It will be,” O’Brien said.
“There are many factors that can influence an app’s impact on energy consumption, from system inefficiency to the use of location services.
“To reduce your impact on the environment, you can charge your phone and other devices during the day if you have solar power, or use smart plugs to manage when you charge your devices. If so, consider turning off or unplugging appliances from the wall when you’re away.
“If you are sustainable, you can also save on energy bills and counter cost of living pressures.
“And whether you’re charging your phone or turning on your fan, consider comparing and switching energy plans for carbon neutral or green power to offset or reduce your environmental footprint.”
You can find out more about the study, including tips for taking dating offline, at the following link: https://www.comparethemarket.com.au/energy/features/social-carbon-footprint-of-online-dating /
end
source:
- https://www.statista.com/topics/7443/online-dating/#:~:text=In%202023%2C%20the%20number%20of, the%20United%20Kingdom%2C%20and%20Belgium.
- https://www.statista.com/statistics/1200234/most-popular-dating-apps-worldwide-by-number-of-downloads/
- https://www.businessofapps.com/data/tinder-statistics/
- https://www.businessofapps.com/data/tinder-statistics/
methodology:
This dataset ranks dating apps based on their carbon footprint. To do this, we analyzed the carbon footprint of using each app for 30 minutes. Once the data was collected, the coefficients were normalized to give each app a score between 0 and 1. If data were not available, a score of 0 was given. The normalized values were then multiplied by 10 to give each location a total score out of 10. The apps were then ranked from best to worst based on their total score.
The coefficients used are:
- Carbon dioxide impact – The carbon dioxide impact (gEqCO2) of using each dating app for the recommended 30 minutes.
The factors were indexed as follows:
- The lower the value, the higher the score. The higher the value, the lower the score.
All data correct as of 30/07/24. The ranking data displayed is a compilation of multiple data sources and may not represent the actual situation. All data is accurate with respect to the sources provided. To calculate the 30-minute equivalent carbon footprint of each dating app, we calculated the carbon impact per second and multiplied it by 1800.
About comparisonofmarket.com.au
compare of market is a comparison service that reduces the hassle of shopping. We enable Australians to quickly and easily compare and purchase insurance, energy and mortgage products from a variety of providers. Our easy-to-use comparison tool can help you find a variety of products that meet your needs and may provide financial benefits.
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