LONDON, Oct. 22, 2024 (GLOBE NEWSWIRE) — Pixalatethe market-leading fraud prevention, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today announced Mobile apps delisted in September 2024 report – Apple App Store and Google Play Storewe are analyzing apps that were found to be delisted in September 2024.
The report identifies applications that are no longer available for download from the Apple App Store and Google Play Store, according to data from Pixalate. Delisted apps do not reflect the initiator of the delisting action, i.e. Apple, Google, or the app developer. Some apps are delisted for benign reasons, while others are removed as a result of more nefarious behavior, such as ad fraud or non-compliance with privacy regulations or app store policies, leaving advertisers exposed to potential financial losses. or may expose you to legal risks. Apps may be delisted for a variety of reasons, and Pixalate does not claim or specify the reasons for delisting. Additionally, the initiator of a delisting is not publicly available information, so it is often not possible to know whether the removal was caused by the app store or the developer.
Pixalate’s research focuses on app profile information, including developer country of registration, app abandonment level, number of apps excluded with ads (app-ads.txt file), and programmatic advertising bids. Provides various insights observed in the stream. .
Key findings:
Google Play Store:
- More than 102.3 apps found to be delisted In September 2024
- More than 26,900 delisted apps contained open programmatic advertising (app-ads.txt)
- 65% Number of apps excluded from list wasn’t listed Country of registration
- Over 4.3 million delisted apps registered in North America
- Over 105,000 exempt apps registered in Asia Pacific (APAC)
- of United States (United States) Most removed from Google Play Store (4k+)followed by India with 3k.
Apple App Store:
- 620 app It turns out that Delisting In September 2024
- More than 13,000 delisted apps contained open programmatic advertising (app-ads.txt)
- 97% Of the apps excluded from the list wasn’t listed Countries listed in the Apple App Store
- The United States (US) and China had the highest number of delistings from the Apple App Store, followed by France and the United Kingdom (UK).
Top 10 apps to be removed from the Apple App Store in September 2024, as measured by Pixalate:
here it is Top 10 mobile apps removed from list By estimated number of user ratings on the Apple App Store:
- ABC: Live TV shows and sports – 273k downloads
- Brainy Solitaire – Card Game – 10,000 downloads
- gem mine connect – 8,000 downloads
- Pia VPN – 1,000 downloads
- Coin Rush Master – Win Prizes – 1,000 downloads
- Dragon Ball Project: Multi – <1,000 downloads
- file app – <1,000 downloads
- secret diary with lock – <1,000 downloads
- Movie8 – Movie Tracking Box – <1,000 downloads
- Grau et Arte – <1,000 downloads
Top 10 apps to be removed from Google Play Store in September 2024, measured by Pixalate:
here it is Top 10 mobile apps removed from list By number of downloads on Google Play Store:
- Авито: квартиры, авто, работа – 100 million downloads
- HBO Max: Stream TV and movies – 100 million downloads
- moto photo editor – 100 million downloads
- screenshot editor – 100 million downloads
- time zone data – 100 million downloads
- moto tour – 100 million downloads
- PicSay – Photo Editor – 50 million downloads
- Mobile Number Location – Telephone – 50 million downloads
- Moto file manager – 50 million downloads
- screen stream mirroring – 10 million downloads
Download the full report
Download your free copy and explore. Mobile apps delisted in September 2024 report – Apple App Store and Google Play StoreThis includes a list of the top apps removed from the list by store that use programmatic advertising (based on the presence of an app-ads.txt file).
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and data intelligence for the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the connected TV (CTV), mobile app, and website ecosystems. Pixalate is certified by MRC for Advanced Invalid Traffic (SIVT) detection and filtering. pixalate.com
Disclaimer
The contents of this press release and the Delisting Mobile Apps Report (this Report) reflect Pixalate’s opinion regarding the factors that Pixalate believes are useful to the digital media industry. All data shared is based on Pixalate’s proprietary technology and analysis, which Pixalate continually evaluates and updates. Any reference to external sources should not be construed as a recommendation. Pixalate opinions are opinions only and are neither facts nor guarantees. Pixalate does not share this data to harm the standing or reputation of any organization, person, or app, but instead to report findings and trends regarding programmatic advertising activity across mobile apps during the period studied. It’s for a reason.
