LONDON, Oct. 18, 2024 (GLOBE NEWSWIRE) — Pixalatethe market-leading anti-fraud, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its Q2 2024 EMEA Supply-Side Platform (SSP) Market Share Report. CTV, mobile appand web.
The report reveals the SSP market share in key countries in Europe, Middle East and Africa (EMEA) including the UK, Germany, France, etc. The report’s ranking incorporates sellers within the Supply Chain Object (SCO). This means that all sellers involved in selling impressions receive market share credit (i.e. for resale).
In addition to the EMEA report, Pixalate also released the following reports: Latin America (LATAM), North Americaand Asia Pacific (APAC) Report version.
To compile this series of research, Pixalate’s data science team analyzed more than 1 billion CTV impressions across more than 100,000 Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store devices, and more than 5.4 million apps from Apple. We analyzed over 3.8 billion mobile impressions. SSP’s regional rankings for open programmatic ads sold on Google devices and over 3 billion impressions across desktop and mobile web traffic in Q2 2024 revealed.
CTV SSP market share leader in EMEA (Q2 2024)
Roku
- England
- Triple lift – 48%
- Magnite – 41%
- LG Advertising – 39%
- Germany
- Magnite – 72%
- Intellectual – 27%
- LG Advertising – 3%
amazon fire tv
- England
- Magnite – 40%
- LG Advertising – 38%
- Triple lift – 20%
- Ireland
- LG Advertising – 48%
- Magnite – 34%
- Triple lift – 25%
apple tv
- England
- Magnite – 58%
- LG Advertising – 53%
- Sobun – 17%
samsung smart tv
- England
- Freewheel – 43%
- Magnite – 23%
- Index exchange – 11%
- Germany
- Magnite – 39%
- Index exchange – 27%
- Pubmatic – 13%
Mobile App SSP Market Share Leader in EMEA (Q2 2024)
Apple App Store
- Russia
- Digital turbine – 19%
- Taurus X – 16%
- Integral – 13%
- England
- Verve – 38%
- Apricot – 13%
- Digital turbine – 11%
- Spain
- Verve – 46%
- Digital turbine – 17%
- Google AdExchange – 15%
- France
- Digital turbine – 23%
- Google AdExchange – 21%
- InMobi – 19%
Google Play Store
- Russia
- Algorithm – 47%
- Top on – 19%
- Digital turbine – 8%
- England
- Verve – 47%
- Bidding Machine – 18%
- Digital turbine – 16%
- Spain
- Verve – 37%
- Google AdExchange – 21%
- Digital turbine – 19%
- Germany
- Verve – 43%
- Digital turbine – 20%
- Google AdExchange – 16%
Desktop and Mobile Web SSP Market Share Leader in EMEA (Q2 2024)
- Italy
- Seed tag – 70%
- Google AdExchange – 13%
- Pubmatic – 10%
- Spain
- Seed tag – 52%
- Google AdExchange – 24%
- Pubmatic – 6%
- France
- Google AdExchange – 22%
- Seed tag – 16%
- Adapt MX – 8%
- England
- Google AdExchange – 31%
- Adapt MX – 6%
- Cafe Media – 6%
- Germany
- Google AdExchange – 31%
- Seed Tag – 12%
- Zandor Monetization – 10%
Download the SSP Market Share Report
CTV
Mobile – Apple App Store
Mobile – Google Play Store
Desktop and mobile web
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and data intelligence for the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the connected TV (CTV), mobile app, and website ecosystems. Pixalate is certified by MRC for advanced invalid traffic (SIVT) detection and filtering. pixalate.com
Disclaimer
The contents of this press release and the Supply Side Platform (SSP) Market Share Report reflect Pixalate’s opinion on the factors that Pixalate believes are useful for the digital media industry. All data shared is based on Pixalate’s proprietary technology and analysis, which Pixalate continually evaluates and updates. Any references to external sources should not be construed as recommendations. Pixalate opinions are opinions only and are neither facts nor guarantees. Pixalate does not share this data to harm the standing or reputation of any organization, person, or app, but instead to report findings and trends for the time period studied.
