At a time when sustainability and cost-effectiveness are paramount, the refurbished gadget market in India is booming. NewJaisa is taking advantage of this transformation. The company has quickly grown from a modest start-up to a major force in providing high-quality refurbished laptops and desktops.
We spoke to Vishes Handa, founder and CEO of NewJaisa, to find out about the company’s founding, its approach to technology and AI, and the challenges and opportunities in India’s remanufactured gadget industry.
Q) When did you launch NewJaisa? What do you think about the refurbished gadget market?
NewJaisa technology was announced in 2020. We were the babies of the coronavirus pandemic, and the disparity between the haves and have-nots was very stark. Since affording a PC was a luxury for most people in Bharat, only 9% of Indians could afford to get an education online. We took on the challenge of offering a full-featured AIO for less than 13,999 ₹, a price point that we thought would be useful to many people. With a staff of five, 2,000 square feet of space, a few dollars, and a huge passion for delivery, we were able to have our product ready in seven days flat. And to our own surprise, it became a bestseller on Amazon within a week. Four years later, we have grown like a rocket from 2,000 sq ft to 50,000 sq ft space, 5 to 500 employees, 1 to 250 SKUs, and 0 to ₹62 Cr revenue.
Also read: Indians want more refurbished smartphones, Cashify explains why
Since our inception, the market has experienced significant growth. Initially, refurbished gadgets were viewed with skepticism, but over the years, consumer perceptions have changed. Increasing awareness of sustainability and cost-effectiveness has led to more people choosing remanufactured electronics. The market has become more organized, more transparent, quality control measures have improved, and consumer trust has been built.
Q) Can you describe your typical refurbished gadget customer?
Our typical customers are price-conscious individuals, small businesses, educational institutions, and students who require low-cost, reliable technology. Over time, we have noticed a growing trend among consumers to be environmentally conscious and prefer recycled products as a sustainable option. Additionally, demand for high-end refurbished gadgets is increasing as customers realize they can get premium products at a fraction of the cost.
Q) How are you leveraging technology and AI to better serve your customers?
Technology and AI play an important role in our operations. Automate the grading and repair process using AI to ensure consistency and accuracy. Additionally, data analytics helps understand customer preferences and optimize inventory. AI-powered customer service tools enable you to provide timely, personalized support and improve the overall customer experience.
Also read: “Sustainability is the driving force shaping the future of technology,” says ControlZ’s Yug Bhatia
Q) What are the biggest challenges and opportunities in the Indian refurbished gadgets market?
The biggest challenges include educating consumers about the benefits of remanufactured products, ensuring a steady supply of high-quality devices, and navigating competition from a large unorganized market that relies on illegal imports. will appear. However, exciting opportunities exist, including increased awareness of sustainability, increasing demand for affordable technology, and the potential for expansion into new markets and product categories. India’s PC penetration rate is 13%, significantly lower than the US (81%), China (47%) and the EU (81%), indicating high growth potential. Refurbished laptops pose a market opportunity of approximately $2.5 billion by FY33, and the Indian organization sector is expected to penetrate approximately 50% of the market by 2028, from approximately 10% currently.
The rise of NewJaisa signals a major shift in consumer behavior as demand for affordable and environmentally friendly technology solutions increases. By leveraging advanced technologies such as AI and focusing on a customer-centric strategy, the company is not only addressing current market challenges but also paving the way for a more sustainable and inclusive technology future in India. I’m cutting it open. The mantra “Say no to new” sums up the movement towards smarter consumption, which NewJaisa fully embraces.
Also read: India’s refurbished smartphone market is booming: Flipkart’s head of recommerce business
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Jayesh Shinde
Digit’s executive editor. Since January 2008, he has worked as a technology journalist at Indiatimes.com and PCWorld.in. Dedicated father, reluctant traveler, weekend gamer, LOTR geek, pseudo-foodie. View full profile
