New Netflix feature allows you to bookmark scenes and share time-stamped links

We all have that friend who is too busy to watch half of their favorite shows, and Netflix has the answer. This is a new feature called “Moments” that allows you to save and share your favorite scenes. cell phone.

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Moments lets you bookmark scenes with one tap (via Android Authority). will be saved in my Netflix Click on a tab to revisit it later or generate a link to share with friends. When you share a scene, viewing of the scene starts from the moment you bookmark it. It’s currently rolling out only to iOS devices, but Netflix says it will be coming to Android in the coming weeks.

Shrinking market forces innovation

The number of Moments you can save depends on the length of your content, but Netflix says most users won’t have to worry about reaching the limit. This suggests that the storage capacity is quite large, but Netflix hasn’t disclosed how much is allocated to each customer. The company also plans to come up with more ways for people to enjoy individual scenes in the future, but has not given any indication of that.

Netflix appears to be on a trajectory of innovation as it faces declining subscriber numbers, a problem facing all major streaming platforms. Paramount Plus, Disney Plus, and Hulu are all losing millions of customers. Rising prices are putting further pressure on the market. The new Moments feature could help Netflix maintain its edge in a rapidly shrinking market.

New celebrity branding campaign

The rollout of the new Moments coincides with Netflix’s global brand campaign called “It’s so Good.” The campaign aims to celebrate the most memorable moments from the shows and movies produced by Netflix and features celebrity appearances. According to Netflix, Cardi B, Simone Biles and Giancarlo Esposito are also participating.

With its “It’s so Good” campaign, Netflix says it wants to remind people that Netflix is ​​more than just a streaming service. It’s a place where you can make memories with your loved ones. Netflix hopes to maintain its position as the world’s most popular service by focusing on niche features and new technologies to improve the experience. streaming service.