According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix has demonstrated an impressive growth trajectory, with global smartphone shipments increasing by a significant 18.8% year-on-year in Q2 2024. This growth marks the fifth consecutive quarter of year-on-year growth for the brand, solidifying its influence in the global market and maintaining its third-largest position in Uganda’s highly competitive smartphone market.
Tony Zhao, general manager of Infinix, said the brand’s success is “Relentless pursuit of innovation and deep understanding of consumer needs” He emphasized that Infinix’s strong performance supports the company’s commitment to empowering young people through technological innovation and meaningful engagement with consumers.
consistent global growth
Infinix’s consistent performance extends across multiple global markets, with the brand securing top-5 market share positions in over 20 key regions. In countries like the Philippines and Pakistan, Infinix maintains its top spot, while markets like Malaysia, Indonesia, Algeria, and Saudi Arabia see shipments jump 50% to 469% year-on-year in Q2 2024. reported to have increased.
In Uganda, Infinix continues to build a strong market presence and holds the third position in the smartphone market in Q2 2024. This success is due to localized marketing campaigns and innovative product launches tailored to young consumers. A major highlight for the Ugandan market is the scheduled launch of the HOT50 series at the Ergon Half Marathon to be held in Mbale City on November 2, 2024. The event, in collaboration with the Joshua Cheptegei Development Foundation (JOCDEF), aims to bridge the growing digital divide among Uganda’s youth by providing schools with much-needed digital tools and resources.
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As part of this event, Infinix will sponsor a 10km run in a special color run, and various electronic prizes such as Infinix laptops, HOT50 series, earphones, and smartwatches will be awarded to the winners of the 21km and 10km races. This initiative is in line with Infinix’s mission to raise awareness of the digital gap and highlight the critical role technology plays in today’s education.
In addition, Infinix and JOCDEF will begin a partnership to provide digital tools to schools, starting with Joshua Cheptegei Elementary School. Infinix is part of a family of artificial intelligence designed to give students and educators access to cutting-edge digital platforms, bridge the digital divide, and equip future generations with essential technology skills. Donate a variety of laptops.
Pioneering technological advances
Infinix is focused on providing cutting-edge technology at affordable prices. Developed in collaboration with BMW Group Design Works, the NOTE 40 series offers a premium experience, and the GT 20 Pro gaming smartphone stands out as the first smartphone in its price range to feature a dedicated gaming display chip. This focus on gaming has enabled Infinix to partner with major esports events and strengthened its presence among mobile gaming enthusiasts.
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Beyond smartphones, Infinix’s commitment to youth empowerment extends to social initiatives as well. The brand is active in AI and robotics education through collaborations with organizations such as UNESCO and Google, providing teenagers with valuable technology learning experiences through CogLabs workshops.
Future outlook
As Infinix continues to innovate and expand its product portfolio, it remains committed to advancing mobile gaming technology through partnerships with popular gaming titles such as MediaTek, Samsung, and Honor of Kings. With its growing market share and innovative products, the brand is well-positioned to maintain its momentum globally and within Uganda’s highly competitive smartphone market.
Infinix’s impressive performance in Q2 2024 highlights the company’s continued success in understanding and meeting the needs of young, tech-savvy consumers while maintaining consistent global growth.
