Huawei, Oppo, Vivo and Xiaomi have shown strong growth in the smartphone market despite global challenges, according to market intelligence firm International Data Corp (IDC). However, South Korean tech brand Samsung still maintains its top spot, followed by Apple (iPhone) in second place.
According to IDC data, global smartphone shipments in the third quarter of 2024 (Q3 2024) increased by 4.0% year-on-year to 316.1 million units.
“Growth among vendors has been uneven, with some companies struggling with rising bill of materials (BOM) costs, while others benefiting from favorable exchange rates in emerging markets such as Southeast Asia. ,” said Will Wong, senior research manager for AP Client Devices.
Apple’s late entry into AI gaming appears to have paid off, with the brand’s unit shipments up 3.5% year-over-year in the quarter. Aggressive marketing centered around Apple Intelligence increased iPhone 15 sales, and loyal customers didn’t hesitate to pay for the newly released iPhone 16.
“Despite the gradual rollout of Apple Intelligence in markets outside the U.S., we anticipate that many customers will upgrade to the new AI from iPhone 13, iPhone 12, and older models, so Apple will Nabila Popal, Worldwide Client Devices Research Director, is poised to continue growing during the season.
Meanwhile, Samsung is enjoying the benefits of being an early adopter of AI with the launch of Galaxy AI. Although the company’s total shipments have decreased, it maintains its top position due to its premium segment and technological advancements.
“The company has started rolling out Galaxy AI features to other Samsung models and launched new foldable Galaxy Z Fold6 and Galaxy Z Flip6 powered by Galaxy AI, which contributed to strong performance in the premium segment.” said Francisco Geronimo, vice president of EMEA clients. device.
The continued rollout of Galaxy AI to older models could make them even more appealing to consumers.
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