One of the most important skills in life is the ability to zoom out and see a problem in perspective. This approach is also very useful for marketing. If you’re an app marketer and your job is to drive growth, you should always take a broader look at where your potential or existing app users spend their time online.
Today’s web is filled with online communities where app users can find information, seek advice, and share. But we’re only going to talk about Reddit today. Sherwin makes that possible.
Today’s topics are:
- Sherwin’s career
- What is Reddit?
- How app users engage with the Reddit community
- How brands can leverage Reddit’s community
- We advise brands on how to promote their apps on community-centric platforms like Reddit.
- Android or iOS?
- If you leave your smartphone at home, what feature will Sherwin miss the most?
- What features does he want to add to his smartphone?
Links and resources:
Quote from Sherwin Su:
“So when you think about mobile app users, Reddit is a place where we’ve been having conversations for over 18 years, as an organization, as a company, as a platform, across different types of mobile apps. at different stages of the journey: discovering the best apps, learning how to use and get the most out of them, and ultimately making recommendations on how others in the community can benefit from the same apps. I am using.
That’s why app users trust Reddit because they know that Reddit’s community is seriously discussing the apps they care about. ”
“First of all, I want to speak from a media perspective, being in the advertising industry, and I think a lot of brands are really leveraging the power of community to build their brands and create very authentic, authentic relationships with the customers they want to serve. It’s about building relationships. Here on Reddit, with community at its core, there are so many different ways that other platforms can offer brands the ability to meaningfully engage with this space and the internet.
The second is customer acquisition. And I think this is a journey in itself because acquiring customers forces brands to focus on the core value proposition that they want to share. ”
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Business Of Apps – Connecting the app industry since 2012
