Recent reports show that the demand for tablets has increased over the past few years.
Tablets are some of the most versatile computers on the market. While traditional laptops are the best-selling personal computers, market demand for tablets has grown over the past few years.
According to market research firm IDC, “Global tablet shipments will register 22.1% year-on-year growth in 2024 (Q2 2024), reaching a total of 34.4 million units, according to preliminary data from International Data Corporation. did.”
So far, Apple’s iPad was the best-selling tablet last quarter, selling 12.3 million units and capturing 35.8% market share. Samsung sold 6.9 million units and has a market share of 20.1%.
Apple’s iPad sales last quarter were impressive. According to the latest financial report covering the previous calendar quarter released on August 1, 2024, iPad generated $7.09 trillion in revenue compared to $5.791 trillion in the same quarter in 2023. Ta.
Much of the iPad growth last quarter can be attributed to Apple’s release of the M4 iPad Pro, powered by Apple Intelligence. This is the first product released by Apple with the new faster M4 processor.
9TO5 Mac reviewer Ryan Christoffel recently posted about using the new iPad for three months and shared its pros and cons. This is a great source of information from testers and users that sheds light on why this new M4 iPad Pro is a hit.
The way Christoffel uses his iPad is very similar to how I use it. When I’m on the go, I use an iPad with wireless 5G connectivity as my main computer. You can also write and use most tools for research and columns. The good thing about the iPad is that most of the major apps are also web-based, so you’re unlikely to have any trouble finding the apps you need.
However, it has become an essential companion when working from home on a Mac or Windows system, enhancing my workflow.
Since the pandemic, when my entire team has had to work from home, I’ve set up what I would call an advanced home office. In addition to adding practical amenities like a small refrigerator, Keurig coffee pot, and small espresso machine, there’s also a 49-inch monitor that connects to the main computer.
My monitor is very large, so I can have 3 or 4 apps open on the screen at any given time if needed. However, it’s more practical to have at most two apps open. Still, there are times when I need to do another task, and I rely on my iPad to do that.
In fact, there are two desks on either side of what my wife calls the “office cockpit.” On the left is my iPad, and next to it is the Lenovo Yoga Slim AI PC I’m testing.
On the right is a complete electronic piano keyboard that I use to learn how to play the piano, which I fail to do every day.
But thanks to the iPad’s versatility, you can often access it while you’re in the “cockpit” to do a quick search, check news sources, or even check your email and messages. You can In this way, it becomes more of a companion and makes my work more efficient.
Having an iPad as a companion is a lazy luxury, and while I can and do use my main PC for the same purpose, being able to use my iPad as a work companion is extremely valuable to me.
MacRumors asked readers on its forums, “If you’re an office worker, how do you use your computer for work?”
Although responses suggested that it is often used as a mobile computer in the office, many people, like user Outlawarth, said, “I use an iPad (12.9 ) is a perfect example of someone who uses an iPad for note-taking, document viewing, signing, MS Teams meetings, email, remote desktop, etc. in a Windows environment, even though they also have a company-issued Windows laptop. I use it a lot throughout the day as my second screen when I look up documents while working on my laptop.
The more you study how people use tablets, especially iPads, the more you understand why the tablet market is growing. While using tablets for social media, streaming video, and many other consumer features is the main reason people buy tablets, business and office use is also on the rise.
It has become the most mobile and versatile personal computer on the market, and consumers and business workers are finding that tablets are becoming essential in addition to smartphones.
Disclosure: Apple, Samsung, and Lenovo subscribe to Creative Strategies’ research reports, as do many other tech companies around the world.
