Customers have many choices when it comes to streaming platforms, and Apple TV+ is one of them. But how is TV+ different from its competitors? First look at the new JustWatch report 9to5 mac We’ll reveal exactly that.
Apple TV+ market share in the US
According to JustWatch, Apple TV+’s market share in the US has remained fairly stable over the past few quarters. For example, the platform grew by 1% in the first quarter of this year, reaching 8% market share. Apple TV+ grew an additional 1% in the second quarter, overtaking Paramount+. But what about the third quarter?
JustWatch reveals that Apple TV+ lost ground after overtaking Paramount+ last quarter and is now back to 8% market share in the US. Still, the numbers are pretty consistent.
“Apple TV+ has shown interesting progress throughout 2024, peaking from April to July. The platform has maintained consistent market share since the beginning of the year,” JustWatch said. Meanwhile, Disney+ and Hulu (also owned by Disney) each grew 1% last quarter.
Unsurprisingly, Amazon Prime Video and Netflix continue to lead the rankings of streaming platforms with the most subscribers in the United States. This is also the first time that Peacock has entered the chart with a 1% share.
The complete market share ranking provided by JustWatch can be found below.
- Amazon Prime Video: 22%
- Netflix: 21%
- Max: 13%
- Disney+: 12%
- Hulu: 10%
- Paramount+: 9%
- Apple TV+: 8%
- Peacock: 1%
- Others: 6%
Apple TV+ launched in 2019 with a small catalog of original movies and shows. There are currently around 271 titles available on the platform, which is much less than Amazon Prime Video’s 13,000 titles. Still, Apple TV+ content has already won several important awards since 2019.
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