The Galaxy S25 Ultra should not dampen Samsung’s growth ambitions in the smartphone market next year. The Galaxy S24 series created momentum for the AI Phone era, and the company hopes to continue this momentum.
Samsung must have hoped that the Galaxy S25 Ultra would change the narrative of a shrinking smartphone market due to intense competition. Major hardware upgrades and Galaxy AI capabilities will solidify your lead.
S25 Ultra needs to keep fueling the AI boom
We’ve been hearing a lot about the features and specifications of the Galaxy S25 series. Meanwhile, expectations are rising as to whether the Galaxy S25 Ultra can sustain the AI era sparked by the S24 Ultra this year.
The Galaxy S25 Ultra is Samsung’s only hope to dominate the global smartphone market. Apple is rapidly closing the gap, and Chinese smartphone makers are also gaining market share of their own.
Amid concerns about declining performance and increasing competitiveness, Samsung is hopeful that the Galaxy S25 Ultra can change the narrative. Recently, TM Roh highlighted that strong sales of Galaxy S24 put the sector on track for annual growth.
Samsung’s Galaxy S24 series is expected to sell 35 million units this year. The Korean tech giant’s first generative AI integration has been well-received, with high expectations for next year’s Galaxy S family.
Samsung’s MX Head also attended the Snapdragon Summit, hinting at the use of Snapdragon 8 Elite in its upcoming flagships. The chip promises a 45% increase in CPU and GPU performance, supporting more efficient multitasking and gaming.
The Galaxy S25 has a lot to prove beyond its upgraded specs. Following recent struggles in the foldable phone market, the company is relying on the S25 series to revive its brand image and provide a higher user experience.
