How often do you doubt that what you see online is real? Over the past few years, as generative AI tools for creating videos have entered the mainstream, deepfakes have evolved from niche parodies of celebrities and politicians to It has become a daily problem.
Increasingly, we need and want to prove that the images, videos, and audio we capture and share with others are authentic. Technology companies are starting to step up by giving us the tools to do just that. From Nikon to Adobe, companies that work with digital content have signed on to the standard known as C2PA. C2PA is a standard for watermarking content to prove its origin.
One company leading the way is Truepic, a San Diego-based company that has developed tamper-proof watermarking technology. Over the past few years, the company has been working with chipmaker Qualcomm to bring its technology to phones with Snapdragon chips, allowing them to prove when and where a photo was taken.
This year, the two companies will strengthen AI security cooperation to enable cell phone manufacturers using Qualcomm’s newly announced Snapdragon 8 Elite chip to prove the origin of not only photos but also videos and audio.
“If we’re going to enter the age of AI, we want to make sure it’s done responsibly, at least on Snapdragon devices. When an image or video is taken, we know if it’s real and where it came from. to see if it has changed and its full timeline,” said Judd Heap, vice president of product management at Qualcomm.
Heap says that in the world of artificial intelligence and machine learning, 70% of what is being developed is applied to images, so proving the veracity of what we see becomes increasingly important. It’s increasing.
The Truepic tool was originally developed for professional purposes such as car insurance claims and journalistic certification, but these days, most content is not shot with a DSLR or video camera, so it’s the technology’s next natural choice. The step was to be included in mobile phones. says Heap. Incorporating it into your phone’s chip provides an additional level of security.
“When you shoot something with Snapdragon, it’s not just software running on Android,” Heape says. “It’s actually built into the hardware, so it can’t be tampered with.”
It’s up to each phone manufacturer to take advantage of the Snapdragon 8 Elite chip’s Truepic feature, with at least two expected to do so next year. “Maybe in 2025, someone will take the first step and put this in an actual cell phone,” Heap says.
With more companies signing up to the C2PA standards coalition, including Meta and even AI companies like OpenAI, coupled with pressure from regulators and lawmakers, the burden on mobile phone manufacturers to do their part increases. You will be faced with what you will do. Hopefully, every time we have doubts about something we see, we will be able to check to see if it is the work of AI.
“In my perfect world, three years from now, if you scroll through your social media feed, you’ll see a logo on top of the image that tells you where it came from,” Heap says. It’s a fascinating vision, one in which a modicum of trust is restored in the online world.
Weird and wonderful images from Google’s Pixel Studio
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