Apple CEO Tim Cook was caught off guard when asked about the basic functionality of the Apple iPhone’s iMessage app. Despite being the head of one of the world’s largest technology companies, Cook seemed perplexed when journalist Ben Cohen asked him about naming his iMessage group chats.
Mr. Cook’s daily life revolves around using Apple products. Cook starts his day early, waking up at 4 a.m. to check his email and overnight sales reports on his iPhone.
Cook tracks his workouts with an Apple Watch and listens to classic rock with AirPods. For work, I switch between a MacBook Air, MacBook Pro, and iMac, but when I travel I prefer an iPad Pro.
Still, he didn’t know what this iPhone could do. In an interview with Wall Street Journal Magazine, Cook spoke about Apple’s business operations and his company’s management approach. But when the conversation turned to technology-related habits, Cohen asked Cook about the best name for a group chat.
Cook was surprised by the question and admitted he didn’t name his iMessage group. He even asked journalists if they had named their group chats, expressing interest in the feature.
“He looked at me like I was recommending the best Android phone,” Cohen joked.
“Best name? I don’t give names. Are you naming yourself? Interesting. I might take it,” Cook said.
Cook took the suggestion seriously and said that for his next meeting with his college roommates, he named the group chat “Roommates.”
Tim Cook: Individual
Tim Cook is known for taking privacy seriously. According to the magazine, his hobbies include hiking in national parks and drinking Diet Mountain Dew. An avid fan of Duke basketball and Auburn football, he even followed the Broncos’ quarterback competition between two Auburn alumni.
Despite being the first openly gay CEO of a major company, Cook prefers to keep the focus on Apple products and the impact they have on users’ lives.
