electriclime° collaborated with Cheil Worldwide and Logan Studios on Samsung Galaxy’s successful ‘All About Switching’ global campaign.
Following the first two films of the project, electriclime° has worked on Season 3 and launched new Galaxy Z Flip6 and Fold6 products, as well as Galaxy Watch Ultra and Galaxy Ring.
The animated film is the latest spot as part of Samsung’s “Why Galaxy” brand campaign platform aimed at driving users to Galaxy smartphones.
The film highlights the benefits of Galaxy AI technology connected to every device by anthropomorphizing apps with unique characteristics, and aligns all key features with three pillars: productivity, creativity, and health. I’m highlighting it separately.
Galaxy AI’s technology-gaining superpower storyline shows that AI is one step closer to real life, and the harmonious combination of Galaxy’s innovative products and characters with existing personalities. , a key element of this third season.
The newly formed Electric Rhyme ° team in South Korea, led by executive producer Seung-Ku Lee, partnered with Logan Studio, which produced previous seasons 1 and 2, and LA-based director Jens Gerhaar for season 3.
electric lime °
credit
Client: Samsung
Creative Agency: Cheil Worldwide
Executive producer: Leon Park
Production company: electriclime°, Logan, South, GiantStep
electric lime °
Executive producer: Lee Seung-koo
Co-founders: Michael Ahmadzadeh & Pabz Alexander
Animation supervisor: Park Hyun Hee
3D lead: Jihoon Lee
Animators: Saeyoen Ho, Minjeong Jun, Minju Lee
logan studio
Executive producer: Paul Abatemarco
Creative Director: Jens Gerhaar
Producer: Peter Lynskey
Production Coordinator: Andrea Schaaf Aguilar
Designer: Josh Lee, Waka Ichinose
Editor: Davidson Corona, James Connelly
Animators: Adam Smith, Jim Chen, Simon Chan, Andrew Barda, Hyun-joong Kim, In-su Kim, Leo Azevedo, Max Krone, Daniel Ma
south music & sound
Executive producer: Anne Haugen
Producer: Alina Fox
Creative Director: Dan Pritikin / Matt Drenik
Sound designer and mixer: Robin Holden
Composer: Nate Morgan, Vlad Berkemer, Eric Prust, John Darling
VO Talent: Zelda Black, Sue Chesler, Cam Clark, Michelle Chao, Verity Valdez, Matt Drenik, Josh Daly, Alexa Kahn, Steve Stanley, Ben Holtzler
giant step
Executive producer: Yoo Young-joo
Producer: Moon Ja-young, Lee Min-kyung, Gong Young-kyung
Animation: Giant Step
