The M4 iPad Pro arrived earlier this year with significant feature upgrades and an all-time high price tag. According to a new report, demand for the Pro model has dropped significantly and its premium price may be to blame.
The 13-inch iPad Pro shows a greater decrease than the 11-inch
DSCC supply chain analyst Ross Young recently released a report outlining the demand struggle for Apple’s M4 iPad Pro.
The new iPad Pro models debuted in May, and early demand looked solid.
However, display panel shipments reveal that demand is weaker than expected as significant downsizing is underway.
Mr. Young said that initial forecasts were that panel shipments would reach 10 million panels in 2024, but due to the slowdown in the third quarter and expectations for the fourth quarter, the actual number shipped was slightly lower than 7 million panels. He pointed out that there is a possibility that it will not be delivered.
The 13-inch model seems to be more responsible for reducing the number of units. This is probably not surprising since it is both.
- More expensive than its smaller sibling, with a starting price of $1,299
- While not as attractive an upgrade as the 11-inch, the new tandem OLED is a big step up from the previous 11-inch LCD display.
Young offers some general speculation as to why demand appears to have fallen so drastically. And pricing is a big part of that.
For many users, $1,000 or more for an iPad is too expensive
The iPad Pro has made some big technological advances this year. It added the M4 chip months earlier than any Mac, earned it “the world’s most advanced display” (according to Apple), and is significantly thinner.
While these upgrades are impressive, Young notes that for most users, the iPad remains a “nice to have” product. It’s not as essential as an iPhone or Mac.
So, while the technology upgrades are appealing, the significant increase in price for this year’s iPad Pro models was probably a big annoyance to all but the most hardcore early adopters.
Unless you’re using the iPad as a laptop replacement, the prices are steep at $999 for the 11-inch and $1,299 for the 13-inch. Even if it is an iPad Pro, teeth For your main computer, if you’re paying more than $1,000 for the device itself, that doesn’t include things like the Magic Keyboard or Apple Pencil Pro.
Do you think Young’s analysis is correct? Is the price the reason for the weak demand for iPad Pro? Let us know in the comments.
iPad Pro limited time sale
If price is an issue for you, Amazon is currently offering great discounts on iPad Pro products. This includes:
Not sure what size to buy? Check out this guide.
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