CNN
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apple intelligence launched on Monday, but the development is just a glimpse of how Apple wants to transform its products with artificial intelligence.
The tech giant announced the initial features of Apple Intelligence, its suite of AI tools, on select devices in its latest software update for iPhone, iPad, and Mac.
Apple’s AI features for iPhone will be available for free to iPhone 16, iPhone 15 Pro, and Pro Max users who update to iOS 18.1. Apple Intelligence is also available on iPad and Mac models that support iPadOS 18.1 and macOS Sequoia 15.
The company leverages Apple Intelligence to implement the first set of generative AI tools aimed at changing the way people use iPhone and strengthening Apple’s stake in the AI race against competitors like Microsoft and Google. I’m doing it. Generative AI is technology that generates unique text and images, from vague images to unrelentingly catchy music, in response to user prompts.
The release of Apple Intelligence follows the release of the iPhone 16 in September, which included chip hardware designed to support Apple’s AI-powered features.
The transformation to AI has been a focus for Apple since it first announced a suite of Apple Intelligence features at its annual Worldwide Developers Conference in June. Implementation of new generative AI is at the forefront of Big Tech’s ambitions to sustain exponential growth, as Apple looks to improve performance and reinvigorate its consumer base after years of weak sales. is betting on AI.
Apple Intelligence features rolling out Monday include improvements to Write & Edit, Siri, and the Photos app.
Apple Intelligence’s writing tools provide users with improved proofreading, summarization, and editing capabilities. Another focus of the release is Siri, which will work with Apple Intelligence to become “more natural and conversational,” and will light up when you launch it.
Apple says the software update makes the Photos app “more intelligent,” allowing you to search for photos and videos by entering a visual description, such as what someone was wearing. Users can also edit their photos and remove unnecessary visual elements using another new feature called Cleanup.
Additionally, users can record and transcribe calls, and Apple Intelligence provides summaries.
However, Apple Intelligence features are more likely to fall into the “nice-to-have” category, rather than a must-have feature that most new phone buyers actively seek out.
Angelo Gino, a technology analyst at CFRA Research, told CNN in September that he was “waiting for word of mouth to trickle down to the consumer base over the next few quarters” before consumers understood the value of the new technology. There is a need,” he said.
And for loyal Apple customers and AI-curious consumers who were intrigued by Apple’s new AI-generated “Genmoji” images, Image Wand’s Image Wand lets users turn sketches into AI-generated images. With so many new features, this announcement may seem confusing. It won’t be available until at least December, when iOS 18.2 arrives.
While the initial set of Apple Intelligence features may have some iPhone users wondering if this is the end for them, some analysts believe that the company’s I’m bullish on Apple’s plans to incorporate AI across its products.
Dan Ives, managing director and senior equity analyst at Wedbush Securities, said in a note Sunday that the development is the beginning of an evolving process. “Consumer AI will move through the Apple ecosystem, and over the next few years more than 20% of the world’s population will end up interacting with AI on Apple devices,” Ives said.
Apple is making a big bet on AI to increase sales, and what will happen next The release of the iPhone 16 didn’t sell as well as Apple initially expected. Apple sold an estimated 37 million units in the first weekend of iPhone 16 pre-sales. According to a blog post by Ming-Chi Kuo, an Apple analyst at TF International Securities, it was down more than 12% compared to the same period last year.
Additionally, Apple recently cut orders for the iPhone 16 by about 10 million units from the end of 2024 to 2025, according to another blog post by Kuo. He noted that the cuts would reduce iPhone production. Kuo said iPhone production in the fourth quarter of 2024 is currently expected to be around 80 million units, down from 84 million units in the same period last year.
Kuo said he doesn’t think Apple Intelligence will immediately improve Apple’s prospects for improving sales.
“Some market participants are optimistic that Apple intelligence could lead to a dramatic increase in iPhone shipments in the near term,” Kuo said in a blog post. “However, Apple’s recent order cuts suggest that these optimistic expectations may not materialize in the short term.”
The initial rollout of Apple Intelligence features is available on devices with language settings set to American English. The ability to use Apple Intelligence in other languages, such as French and Japanese, is expected to roll out in 2025.
a More AI features are expected in December when Apple releases iOS 18.2, including a “Genmoji” feature that lets users create their own emojis, and Siri and writing tools powered by ChatGPT.
Apple also plans to introduce a “Visual Intelligence Experience,” which will allow iPhone 16 users to hold their iPhone’s camera over objects to get real-time information.
Wedbush’s Ives said the implementation of Apple Intelligence will have long-term positive results for the company.
“This will be a multi-year AI journey, with next-generation chip architectures, hardware releases, and a future built around the AI foundation that many consumers will eventually adopt,” Ives said in the memo. “It will define the future of Apple, including the new iPhone models.”
CFRA Research’s Gino said Apple’s December release should prove more impactful than its October release.
“We do not expect the Apple Intelligence features rolling out this week to have a significant impact on consumer behavior or sales of Apple-related products,” Gino said in an email to CNN. “We believe the new Apple Intelligence features planned for December and early 2025 will have a much greater impact on our ecosystem and will be well-received by Apple’s installed base. ”
Apple (AAPL) will report its quarterly results on Thursday. Apple stock closed up $1.99, or 0.86%, at $233.40 on Monday.
