Apple’s iPhone has moved into second place in China’s smartphone shipments with a 15.6% market share, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. China’s smartphone market overall grew by 3.2% year-on-year to 68.8 million units in Q3 2024. This marks the fourth consecutive quarter of expansion due to a surge in device upgrades driven by sustained pent-up demand.
“A large wave of device upgrades is driving the sustained recovery of China’s smartphone market,” Arthur Guo, senior research analyst for client systems research at IDC China, said in a statement. “Despite continuing economic challenges, consumers are increasingly willing to buy new smartphones after three years of pent-up demand.”
Apple re-entered the list of top five smartphone companies with the launch of its new iPhone 16 series, jumping to second place. Initial sales are on par with previous models, and the company expects upcoming promotions and the expected launch of Apple Intelligence to drive future demand.
Jacob Zhu, Research Analyst, Client Devices, IDC Asia/Pacific. “This momentum will be further strengthened by the early release of flagship models from major brands and the early kick-off of the Singles’ Day shopping festival.”
Mac Daily News opinion: Outstanding performance among the previous Chinese iPhone 16 lineup!
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