Apple bounces back after strong performance and will become China’s second largest smartphone vendor in Q3 2024 iPhone16 Sales are strong, but the company faces increasing pressure from the revival huaweiAccording to data released by IDC.
iPhone makers captured 15.6% of China’s smartphone market, followed by only a few. Vivohas a market share of 18.6%. However, Apple’s position remains precarious, with its market share declining from 16.1% in the same period last year, and shipments decreasing by 0.3% year-on-year.
Huawei’s dramatic comeback poses a serious challenge to Apple’s position, with the Chinese tech giant securing a 15.3% market share and posting a 42% shipment surge. This marks Huawei’s fourth consecutive quarter of double-digit growth, driven by the success of its homegrown advanced processors and strong patriotic consumer sentiment.
The competitive environment has led Apple to offer additional promotions for iPhone 16 in China. This also includes discounts on popular online platforms like Pinduoduo and Taobao ahead of the iPhone 16 launch. singles day shopping festival.
apple ceo Tim Cook He visited China this week and met with officials from the Ministry of Industry and Information Technology to discuss the company’s development in the country and security issues. Notably, missing from the discussion was a timeline for the release in China of Apple’s intelligence features, which are a key selling point for the iPhone 16 in other markets.
China’s smartphone market showed overall growth of 3.2% in the third quarter, with shipments reaching 68.8 million units. Vivo maintained market leadership with 21.5% growth; xiaomi and honor They rounded out the top five with market shares of 14.8% and 14.6%, respectively.
