According to the IDC Worldwide Quarterly Mobile Phone Tracker, Apple has made a strong comeback in the global smartphone market, regaining its place among the top five smartphone companies.
China’s smartphone shipments in the third quarter of 2024 reached 68.8 million units, an increase of 3.2% year-on-year. This marks the fourth consecutive quarter of growth in China and signals a sustained recovery in the market after several years of stagnation.
Arthur Guo, senior research analyst at IDC China, said this growth was primarily due to consumers upgrading their devices after holding off on new purchases for years due to economic uncertainty and other challenges. It is said to be brought about by
This increased consumer interest is driving overall market growth, benefiting both Chinese original equipment manufacturers (OEMs) and global companies like Apple.
Apple is back among the world’s top five smartphone companies with the release of the long-awaited iPhone 16 series. The iPhone 16’s initial sales matched the strong performance of its predecessor, the iPhone 15, and helped Apple secure the No. 2 position in the market.
We expect the tech giant to grow further in the coming months due to upcoming promotions and the planned release of new features such as Apple Intelligence that could further improve the user experience.
As the end-of-year holiday season approaches, Apple’s promotional activities and new product launches are expected to maintain momentum and lead to a strong finish heading into 2024.
Additionally, China’s Singles’ Day Shopping Festival, one of the world’s largest online shopping events, is likely to further boost smartphone sales.
