Apple CEO Tim Cook said on social media on Tuesday that it will be his second trip to China this year as the U.S. tech giant seeks to revive sluggish sales in key overseas markets. spoke.
The iPhone maker remains popular among Chinese consumers, but has ceded ground to domestic rivals in recent years as the Asian country faces slowing economic growth and sluggish consumption.
Cook said on his official account on the social media platform Weibo on Tuesday that he had met with Chinese university students who are using Apple products to promote sustainable agricultural practices.
And in another video uploaded to his official page late Monday, Cook was accompanied by fashion photographer Chen Man for a walk through the historic district of the Chinese capital.
“I’m happy to be back in Beijing,” Cook wrote.
Apple reported a profit of $21.4 billion on revenue of $85.8 billion for the three months ended June. Sales increased by 5% compared to a year ago.
But the iPhone maker’s sales in China have come under pressure in recent years from domestic competitors such as Huawei.
The company was only the sixth-largest smartphone vendor in China in the second quarter, down from third place a year earlier, according to data from market analysis firm Canalys.
Mr. Cook last visited China in March, when he opened a new Apple Store in Shanghai and attended a forum in Beijing with other executives.
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