As the CEO of the world’s largest company, Apple President Tim Cook is expected to be a technology expert, but during an interview with The Wall Street Journal Magazine, he revealed that the journalist’s concerns about simple text messaging capabilities The CEO was confused by the question.
In an interview with WSJ’s Ben Cohen, Tim Cook talked about Apple’s capabilities and how he approaches day-to-day challenges as the head of the company, but on a lighter note, the journalist discussed his technology habits. When asked, Mr. Cook remained puzzled. .
“I won’t name it.”
Tim Cook, often called the king of minimalism, didn’t know that users could choose the name of their (iMessage) group chats.
While answering a series of quick questions about the iPhone, Cohen asked Cook what the best name for a group chat would be.
“He looked at me like I had asked him to recommend the best Android phones,” Cohen said.
“What’s the name of the best?” Cook asked. “I don’t name them. Do you name them yourself? Interesting. I might take it.”
My boss at Apple immediately accepted the idea, and at my next meeting I proudly told my interviewer that I had named my group chat with my college roommates “Roommates.” (Also read: Hey Siri! Help us pull Apple out of the AI-shaped hole)
In the lengthy profile, the Apple CEO also shared his daily schedule. He said the first thing he does when he wakes up at 4 a.m. is check his iPhone and read all his emails.
Tim Cook shares his daily life
“He reads emails, reviews nightly sales reports, and researches countries with changing numbers to stay on top of the business,” the profile says.
Once that’s done, the CEO focuses on staying in shape and starts thinking about what to record on his Apple Watch while listening to classic rock on his AirPods.
When I get to work, I switch to my MacBook Air, MacBook Pro, and iMac. I like to take my iPad Pro with me when I go out. “Every day, every product” sums up his philosophy. (Also read: New problems at Apple: Early departure of senior executives reporting to Tim)
Cook also said that as the head of a cutting-edge company, it’s difficult to decide what to focus on. “What’s important for us is focus. Saying no to really, really good ideas to make room for great ideas. Innovation is about being able to create the right product that can be delivered in a great way at the time. ” he said. Said.
