Last quarter, global third-quarter iPhone shipments hit a record 54.5 million units, but Samsung led the industry in smartphone shipments for the three-month period from July to September. did. According to Canalys, Samsung shipped 57.5 million devices during the third quarter. Galaxy Z Fold 6 and Foldable Galaxy Z Flip 6. Samsung’s mobile phone shipments decreased by 2% year-on-year, resulting in a slight decline in market share to 19%.
Apple increased iPhone shipments by 9% in the third quarter, and the aforementioned record-breaking 54.5 million iPhone shipments gave Apple an 18% market share. In the third quarter of last year, Samsung shipped 8.6 million more phones than Apple. This difference decreased by 65% to 3 million phones. Apple was helped by new product releases late in the third quarter. iPhone16 series.
Canalys analyst Le Xuan Chiew pointed out that Apple achieved record shipments in the third quarter due to a strategic combination of channel and supply chain optimization. “After the Apple Intelligence announcement at WWDC, consumers are actively upgrading from older versions. iPhone 12 and 13 models feature this new technology. Additionally, Apple’s diversification of iPhone production, particularly in India, has significantly shortened lead times, streamlined pre-order processing, and stimulated local demand through competitive pricing. ”
Apple closed the gap with Samsung in global smartphone shipments in Q3 2024. Image credit – Canalys
Chiew continued, “Additional production of previous generation iPhones The iPhone 13 and 15 in India further strengthen Apple’s carrier channel shipments to the US and Europe, allowing it to regain market share in the midrange segment and capitalize on replacement demand. Nevertheless, it is important to note geopolitical obstacles, and delays in the implementation of Apple Intelligence could significantly hamper Apple’s performance both in the festive fourth quarter and in 2025. ”
Continue Samsung and Apple are in third place. Xiaomi. Chinese mobile phone manufacturers shipped 42.8 million phones from July to September. This is the result of a 3% annualized increase in shipments in the quarter. Xiaomi’s market share remained flat at 14% in Q3 2024 compared to Q3 2023.
Smartphone shipments declined significantly in the third quarter as third-place Xiaomi and fourth-place Oppo shipped 28.6 million devices. Oppo was able to maintain a 9% market share with a steady 8% annual growth in shipments over the three-month period.
The top five mobile phone manufacturers with the largest improvement in shipments in the third quarter were vivo. vivo, one of the brands under China’s BBK Electronics (along with Oppo, OnePlus, Realme, and iQOO), shipped 27.2 million mobile phones in the third quarter. This is a 24% increase over the 22 million units shipped in the third quarter of last year. As a result of the strong gains, vivo’s market share rose from 7% last year to 9% this year in the third quarter.
In the third quarter of 2024, 309.9 million mobile phones were shipped worldwide. This is a 5% increase compared to the 294.6 million units shipped worldwide in the third quarter of last year.
