Amazon The company says it will add more personalization features with updates to the shopping app.
“Personalization helps customers find what they’re looking for faster and shows them other related products that match their interests based on their previous shopping behavior, such as recent purchases and browsing history.” wrote the e-commerce giant in a recent article. blog post.
For example, if a customer recently purchased a new comforter, your home page might feature matching sheets and pillows. The homepage also highlights trending products, new releases, best sellers, and deals based on customers’ interests and preferences.
Other updates include a new “windowed view”, product group improvements, horizontal scrolling, and more. Window display — Found at the top of the homepage — Provide personalized recommendations to your customers, whether they’re resuming a previous visit or looking for something new.
Additionally, Amazon says it has improved the “Buy Again” hub on its homepage to help customers save time on repeat purchases.
“The Buy Again hub consolidates frequently purchased items in one place, making it even more convenient to complete common shopping tasks,” the company wrote. “With a single tap, customers can quickly add to their favorite products and find complementary items.”
This change comes weeks after Amazon announced that: Expand your applications Generative Artificial Intelligence (AI) has launched the AI Shopping Guide on its US app and mobile site.
“The guide helps reduce the amount of time you spend on up-front research. buy By proactively integrating the critical information you need with relevant product selections, we make it easy to quickly find the right product for your needs,” said Daniel Lloyd, vice president of personalization at the company. says Mr.
These guides include over 100 product categories, I will Simplify the product research process with important information and recommendations in one place. With the help of an extensive language model, the system identifies product attributes, features, and customer insights and generates customized guides and product suggestions.
PYMNTS Intelligence Survey Finds Consumers Have Mixed Feelings About AI “generation Gilenial:Voice Assistant and GenAI” This indicates that more than half (53%) of all consumers feel that GenAI is “very likely to be exploited.”
At the same time, consumers also want personalized experiences, such as those enabled by GenAI. PYMNTS Intelligence Payments Orchestration Tracker® March Data and Rapid collaboration showed that 85% of consumers say their Their favorite companies treat them like individuals.
