Adobe has introduced an app to help creators protect their work from AI imitations.
Announced on Tuesday (October 9), Content Authenticity is a free web app that allows creators to receive attribution for their work using Content Credentials. The technology company calls this a digital material “nutrition label.”
“With growing concerns about misinformation and AI-generated deepfakes, Content Credentials has become a valuable tool for publishers, providing critical information about digital content so consumers can assess the trustworthiness of the content. ,” Adobe said in a news release.
“Now, with web apps, Adobe is unlocking the full potential of content credentials, helping creators protect their work from abuse and misrepresentation, and creating a more trustworthy and transparent digital ecosystem for everyone. We will help you build it.”
According to the release, the app allows creators to apply content credentials in batches to sign digital works such as images, audio, and video files. Creators will still have control over the information included in their content credentials, including their name, website, and social media accounts, and the company plans to eventually offer even more customization options.
“Attaching this information helps creators receive attribution for their work, protects it from unauthorized use and attribution, and ensures recognition,” Adobe said.
The release of Content Authenticity comes weeks after Adobe announced tools to help brands demonstrate the business impact of AI-generated content and adjust and optimize campaigns in real-time. I will.
“Marketers are asking whether AI-generated variations also resonate with customers,” said Amit Ahuja, senior vice president of Adobe’s Digital Experience business. “We will help brands respond to the moment through actionable insights.” .
In other AI news, PYMNTS wrote earlier this week about a new study by the National Cybersecurity Alliance that showed some surprising trends. 38% of employees use AI tools to share sensitive work information without their employer’s consent.
The problem is particularly pronounced among younger workers, with 46% of Gen Z and 43% of Millennials admitting to this practice, compared to 26% of Gen X and 14% of Baby Boomers. are.
Dinesh Besiahgari, a front-end engineer at Amazon Web Services (AWS) with a background in AI and healthcare, warned of the risks behind seemingly innocuous AI interactions.
“Most prominent are scenarios where employees use chatbots to make payments or conduct any form of financial transaction that requires them to provide payment details or other account information,” Besiagarhi said. he told PYMNTS.
