Apple has been rolling out a ton of new releases for its most popular product lines this week, including the M4 iMac and M4 Mac mini, but one of the biggest surprises is the tech giant’s three best-known peripherals. It was the re-release of the Magic Mouse and Magic Keyboard devices. , Magic Trackpad — now available. USB-Type C compatibility.
But when you look at the list of Apple-branded accessories currently available, they all seem a little lacking.
Where is the webcam and headset? Mechanical keyboard? Gaming mouse? These are key accessories that target a significant portion of the Apple market.
For example, Apple has grown its gaming space by introducing more titles through studio collaborations and ports, as well as by making development on Mac devices more accessible. So launching a peripheral for gamers would be a smart next step in that direction.
Apple could grow big with new peripherals
Webcams are great for streaming gamers, but many professional gamers prefer mechanical keyboards and gaming mice because of their superior specs. Most professionals require enhanced audio, so a headset is a no-brainer as well.
However, many of these peripherals can be easily repurposed for a broader market beyond gamers. A webcam for those who need better image quality during conference calls. Mechanical keyboards tend to be more ergonomic and durable, making them ideal for office workers who often type for hours on end. Gaming mice are ergonomic and light in weight, making them easy to move.
When it comes to headsets, Razer has proven that they can release versatile headsets that are suitable for gaming, productivity, and creative work. Razer Barracuda Prohas a big effect. The combination of a sleeker design, more comfortable ear pads and headband, and better audio quality is enough to appeal to Apple buyers. A quality wired headset is especially useful for those who edit video and audio, as Air pods are not sufficient for the level of accuracy required.
Another peripheral that could further appeal to the creative market is a proper drawing tablet paired with Apple’s stylus, as well as the popular third-party Wacom brand. One of the most widely known uses for Mac devices is creative work like art and visual editing, so Apple tablets are perfect.
Apple’s revitalization of its Magic brand has brought more attention to its peripherals. Therefore, this is a great opportunity for the tech giant to create more products that can target a wider market. To date, this market has had to rely on third-party solutions to fill the lack of variety in accessories.
