New Delhi, October 30: In the third quarter of this year (Q3 2024), smartphone sales in India increased by 3% (year-on-year). Samsung leads the market in terms of value with a 23% share, followed closely by Apple with a 22% share. According to Wednesday’s report, the share is st.
According to the latest research from Counterpoint’s monthly India Smartphone Tracker, the value of India’s smartphone market rose by a whopping 12 percent (year-on-year), an all-time record for a single quarter. 5G smartphones accounted for 81% of total shipments, a record high.
“The market is increasingly shifting towards value growth, driven by premiumization trends, supported by aggressive EMI offers and trade-ins,” said Prachir Singh, senior research analyst. “There is,” he said.
Samsung has prioritized its flagship Galaxy S series and strengthened its value-oriented portfolio. Samsung is also integrating Galaxy AI features into its A-series mid-range and affordable premium models to encourage consumers to upgrade to higher-priced segments.
Meanwhile, Apple is close behind Samsung in second place. The brand aggressively expanded into smaller cities and drove significant value growth with a focus on the new iPhone.
“Apple’s performance further improved with strong shipments of the iPhone 15 and iPhone 16 ahead of the Christmas season.As consumers increase their investment in premium smartphones, Apple continues to improve its ambitious image and Backed by our expanding footprint, we are solidifying our position as the first choice for luxury buyers in India,” Singh said.
Nothing has been the fastest growing brand for three consecutive quarters, breaking into the top 10 for the first time with a staggering 510% year-over-year growth in shipments in Q3 2024.
The Nothing’s growth was driven by portfolio expansion, strategic market penetration and partnerships with over 800 multi-brand retailers across over 45 cities, the report said.
Within the Realme portfolio, the contribution of the premium price segment (above Rs 30,000) increased to 6% in Q3 2024 due to the reintroduction of the GT series this year.
