The days of Apple’s Vision Pro mixed reality headset may be numbered or counting down to the next day. version 2.0.
Reuters reported, citing anonymous sources involved in the manufacturing of components for the Vision Pro headset. report Wednesday (October 23) Announced that production has decreased significantly.
An official at Luxshare, the device’s assembler, said Apple told the company that “we may need to scale back production in November.” Another official said the company’s factory even stopped producing Vision Pro components in May.
So far, Apple has not responded to this report.
One April blog postSusan Prescott, Apple’s vice president of worldwide developer relations and enterprise marketing, said devices for customizing workspaces, collaborating with 3D designs, and providing specialized employee training and teaching remote field work. touted the potential of spatial computing. “There is tremendous “This is an opportunity for businesses to reimagine what’s possible with Apple Vision Pro at work,” she said.
However, these tools come with a hefty price tag. Vision Pro mixed reality headsets start at $3,500, while competitors like Meta’s Quest 3 cost around $500.
Reuters reported that interest initially rose when Apple launched the product in February, but sales have declined. Reuters reported that “Apple launched the Vision Pro in international markets earlier this year to reinvigorate demand as it rushes to put artificial intelligence into its flagship mobile devices ahead of competitors.”
Also, in April Analyst Ming-Chi Kuo writes: Apple initially expected shipments of 700,000 to 800,000 units in 2024, but later revised that forecast down to 400,000 to 450,000 units, it said in a blog post.
meanwhile, Other reports It suggests that Apple has reversed course and is working on a more affordable Vision Pro product, perhaps aimed at a broader consumer base. Highlight posts about X by Kuo, Suggested by AppleInsider.com The next generation of Vision Pro will be powered by the AI engine Apple Intelligence.
But Apple may have a bigger problem than that. Not enough I’m interested in Vision Pro. a PYMNTS Report U.S. sales of the California-based company’s flagship product, the iPhone, “have remained relatively flat since its launch,” he said. 2020 — That’s one reason Apple stopped reporting device sales. ”
