New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows global smartphone shipments will increase by 4% (YoY) to 316.1 million units in Q3 2024 (Q3 2024). It became clear that it had happened.
This marks a strong start to the second half of the year and the fifth consecutive quarter of increased shipments despite macroeconomic concerns. “The smartphone market is showing resilience despite global economic headwinds, driven by strong growth from Chinese vendors such as vivo, OPPO, Xiaomi, Lenovo and Huawei.” Will Wong, Senior Research Manager, AP Client Devices, said:
Clearly, there was variation in the growth experienced by vendors this quarter. While some companies are struggling with rising bill of materials (BOM) costs, others are benefiting from favorable exchange rates in emerging markets such as Southeast Asia. “Vivo’s performance was particularly noteworthy, driven by aggressive product launches and a low comparative base.”he added.
Despite the decline in total shipments, Samsung maintained its market leadership with an 18.3% share of total sales. The numbers demonstrate continued growth in the company’s share in the premium segment as the enhanced mix of Galaxy AI-enabled models drove average prices higher in the quarter.
“The company has started rolling out Galaxy AI features to other Samsung models, launching new foldable Galaxy Z Fold6 and Galaxy Z Flip6 powered by Galaxy AI, which helped boost performance in the premium segment.” , said Francisco GeronimoVice President of EMEA Client Devices.
The growth of Chinese companies in emerging markets is a continuing theme this year. Apple maintained second place with 3.5% year-over-year growth this quarter. This was boosted by strong demand from previous models and the launch of the new iPhone 16 lineup.
In Q3 2024, older iPhone models, especially the iPhone 15, performed very well due to heavy promotion and increased marketing efforts centered around Apple Intelligence.
“Despite the gradual rollout of Apple Intelligence in markets outside the U.S., as we expect many customers to upgrade from iPhone 13, iPhone 12, and earlier models to new AI-enabled smartphones, Apple will continue to grow into the upcoming holiday season.” said Nabila PopalDirector of Research for Worldwide Client Devices.
Xiaomi came in third place with a 13.5% share, a significant drop from 14.8% in the previous quarter. Vivo and OPPO settled in 4th and 5th place with 9.1% and 8.5% respectively. Oppo maintained the same share as last quarter, while Vivo decreased by about 0.6% from its second quarter results.
See the breakdown below.
| Top 5 Companies, Global Smartphone Shipments, Market Share, YoY Growth Rate, Q3 2024 (Preliminary figures, millions of units shipped) | |||||
| company | Shipments in Q3 2024 | Market share in Q3 2024 | Shipments in Q3 2023 | Market share in Q3 2023 | Change from previous year |
| samsung | 57.8 | 18.3% | 59.5 | 19.6% | -2.8% |
| apple | 56.0 | 17.7% | 54.1 | 17.8% | 3.5% |
| xiaomi | 42.8 | 13.5% | 41.5 | 13.6% | 3.3% |
| Oppo | 28.8 | 9.1% | 27.2 | 8.9% | 5.9% |
| in vivo | 27.0 | 8.5% | 22.0 | 7.2% | 22.8% |
| others | 103.7 | 32.8% | 99.6 | 32.8% | 4.1% |
| total | 316.1 | 100.0% | 303.9 | 100.0% | 4.0% |
| Source: IDC Worldwide Quarterly Mobile Phone Tracker, October 14, 2024 | |||||
Global smartphone sales decreased 2.5% quarter-on-quarter
Global smartphone shipments increased by 6.5% year-on-year in the last quarter, reaching 285.4 million units in the second quarter of 2024.
Main highlights:
- Xiaomi ranked third with a 14.8% share, while vivo and OPPO tied for fourth with 9.1% and 9.0% shares, respectively.
- Samsung secured the top spot with a shipment share of 18.9% in Q2 2024 due to its strategic focus on flagship models and strong AI strategy.
- Apple followed in second place with a 15.8% share, supported by improved performance in China and other key regions. Both companies achieved moderate growth compared to the previous year.
Technext reports data from IDC Mobile Phone Tracker, revealing that global smartphone shipments increased by 7.8% year-on-year, reaching 289.4 million units in the first quarter of 2024. Please remember.
What is clear from this trajectory is that major brands such as Samsung and Apple have grown and will continue to grow, primarily due to their focus on premium models and advances in AI technology.
However, demand remains uneven across markets, with competition increasing, especially in the low-end segment. The introduction of Gen AI smartphones is expected to be a major growth driver in the coming months and could lead to further market expansion.
