In Japan, Nitori is a household name, a furniture chain with hundreds of stores across the country and a reputation for selling amazing products that are perfect for local lifestyles.
A new product called a smartphone blanket is currently becoming a hot topic.
This blanket is so comfy that once you’re in it, you don’t want to go anywhere or do anything but stare at your phone, which is why it’s been called the “blanket that ruins people.” It first appeared in Japan last year as a sleeveless blanket, but it quickly sold out and became so popular that it was hard to find in the middle of winter. This year, the chain has updated the blanket with new design features, making it even warmer and more comfortable than before.
▼Two versions are available, one with a hole for the arm to pass through…
▼…With sleeves, you can stay comfortable all over your body.
One of the great things about these wearable blankets is that you can lie in bed with them on. Just unbutton the back clasp and you’ll be snug and warm all night long.
Improvements made to this year’s blankets include the addition of a sleeved version and an increase in the length of both models, making them 220 centimeters long. Covers the foot of the bed and even part of it.
▼The neckline has also been raised to provide even more warmth than before.
The smooth material “N Warm” is said to convert the moisture emitted by the body into heat, making it easier to warm the areas that come into contact with the skin. Therefore, it has excellent heat retention, and we have received rave reviews from customers who have said, “It’s so warm that I don’t feel like doing anything,” and it seems that the product lives up to their expectations.
There are two types of sleeveless smartphone blankets: Mocha, which is made from the standard material “N Warm” and costs 3,990 yen.
▼…A gray item made from the chain’s warmest “N Warm Double Super” material, priced at 5,990 yen.
A smartphone blanket with sleeves made of “N Warm Double Super” material is available in gray for 6,990 yen.
Both models are expected to be popular, but Nitori expects the sleeved version, which was created in response to customer requests, to be in even greater demand. If you’re looking to spoil yourself this winter, be sure to stop by Nitori or check out the lineup online (sleeveless version) here and here and sleeve version here).
Source, image: press release
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