Apple has quietly lowered the price of its most affordable tablet. According to the manufacturer’s website, the 10th generation iPad, launched in October 2022, will cost just 399 euros for the entry-level version with a (measly) 64 GB of memory. Apple had previously charged 429 euros from spring 2024, which was already significantly cheaper than the original entry-level price of 579 euros at launch two years ago.
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In the EU and UK
But while the recent price drop to under 400 euros may be great, Apple may be taking something away from its customers. Looking at the scope of delivery, we can see that in addition to the tablet itself, only the USB-C charging cable (braided and therefore more durable) is included in the package. Previously “free” 20-watt and USB-C charging adapters have been removed without replacement in the European Union and the United Kingdom. This is done, at least reportedly, for environmental reasons. After all, many users have been using USB-C power adapters in their homes for a long time.
For the customer, this is a loss of at least 25 euros. This is the price for a 20-watt USB-C power adapter when purchased directly from Apple. So if you can prove your math knowledge from primary school, the savings on the iPad 10 shrinks to just 5 euros. Macrumors speculates that this measure may have something to do with future EU regulations on e-waste, but importantly all devices must have a USB-C port, and currently the entire iPad lineup This means that it is installed in the . The power discontinuation currently applies to all iPads that Apple currently sells on the market, including the iPad Pro with the M4 SoC, which can only be purchased from 1199 euros.
Worth comparing prices
The 399 euros that Apple is currently asking for the iPad 10 is not necessarily the lowest price available. Comparing Heise’s prices shows that even before the price reduction, the device was available for less than 400 euros from each retailer. Depending on the color, it can cost less than 375 euros.
As luck would have it, since it’s an existing device, the package also includes a 20 watt power supply unit, making it a double win: a discount below 399 euros, and 25 euros for a “free” power supply. Of course, the power supply can also be used for other USB-C devices.
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This article was originally published in German. Translated with technical assistance and reviewed by an editor before publication.
