Cupertino, CA, October 18, 2024 Five years after the release of the fitness alternative to AirPods, Apple (AAPL, Finance) has discontinued the Powerbeats Pro wireless headphones.
This action comes ahead of the planned Powerbeats Pro 2 release, which is expected to be released next year. Last month, Beats by Dre released a teaser for the X, hinting that the next model would include spatial and adaptive audio features, noise cancellation, and a heart rate monitor. It is important to mention that the technology giant Apple continues to innovate its audio devices. With new health and sound technology, the upcoming Powerbeats Pro 2 should expand on the popularity of its predecessor. Additionally, Apple stock continues to be fairly calm on the back of AI announcements and Apple Intelligence in the latest iPhones.
9to5Mac said Friday: “It’s unclear why Apple didn’t continue making the headphones until a successor was ready.” Powerbeats Pro will be removed from both the Apple Store and the Beats website. Additionally, Apple shares rose 1.5% in early afternoon trading on the news.
This article first appeared on GuruFocus.
