According to Pixalate’s latest Open Programmatic vMVPD study, an estimated 79% of global open programmatic ad spend on Samsung smart TV devices was spent on vMVPD apps in Q3 2024. Hulu is the highest-grossing vMVPD app on Roku, Apple TV, Amazon Fire TV, and Samsung smart TV devices
LONDON, Oct. 18, 2024 (GLOBE NEWSWIRE) — Pixalate, the world’s market-leading ad fraud protection, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today announced Announced quarterly vMVPD ad spend and voided ads. Virtual Multichannel Video Programming Delivery (vMVPD) App Traffic (IVT) Trend Report apple tv, Roku, samsung smart tvand amazon fire tv CTV App Store.
To compile this study, Pixalate’s data science team analyzed more than 8 billion open programmatic ad transactions across 10,000+ CTV bundle IDs mapped to 5,000+ unique CTV apps in the third quarter of 2024. was analyzed.
Important points
Roku
amazon fire tv
apple tv
samsung smart tv
vMVPD apps: a “nested” ecosystem
Virtual MultiChannel Video Programming Distributor (vMVPD) applications are designed to bundle TV channels into cost-effective “skinny bundles,” a concept derived from traditional MVPDs such as Comcast and Dish TV. In a vMVPD environment, both the app and the channels provided within the vMVPD allow apps to sell advertising and create nested ecosystems.
vMVPD apps differ from other types of apps, such as SVOD (subscription video on demand) and AVOD (ad-based video on demand) apps, in that they aggregate programming for users rather than “aggregating” linear channels. and curate movies.
Download the vMVPD Ad Spend and Invalid Traffic (IVT) Trends Report
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and data intelligence for the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the connected TV (CTV), mobile app, and website ecosystems. Pixalate is certified by the MRC for advanced invalid traffic (SIVT) detection and filtering. pixalate.com
Disclaimer
The contents of this press release and the vMVPD Traffic Analysis Report (Report) reflect Pixalate’s opinion regarding factors that Pixalate believes are useful to the digital media industry. Pixalate opinions are opinions only and are neither facts nor guarantees. Pixalate does not share this data to harm the standing or reputation of any organization, person, or app, but instead to report findings and trends regarding programmatic advertising activity over the period studied. According to the Media Rating Council (MRC), “’Invalid traffic’ generally refers to traffic that does not meet specific ad delivery quality or integrity standards, or legitimate ad traffic that should be included in measurement counts. Ad traffic is considered invalid because it is the result of non-human traffic (spiders, bots, etc.) or activity designed to generate fraudulent traffic. ” When traffic characteristics suggest misleading intent, such IVT is often referred to as “ad fraud.” Additionally, according to the MRC, “‘Fraud’ is intended to refer to fraud, as defined in various laws, statutes, and ordinances, or as traditionally used in courts and other legal proceedings in the United States.” It is a unique definition strictly for advertising measurement purposes.
CONTACT: Nina Talcott ntalcott@pixalate.com
