iPhone 16 sales in China increased 20% in the first three weeks of launch, according to Counterpoint research
Apple’s iPhone 16 sales are off to a strong start in China, some welcome news for the tech giant in one of its most important markets.
The iPhone 16 was launched in September and is showing positive signs of momentum in China, after the previous iPhone 15 lineup struggled against stiff local competition, according to market research firm Counterpoint Research.
In July, Canalys lagged behind local smartphone brands in the mainland China smartphone market in the second quarter, despite the market growing 10% year-on-year in shipments, ahead of Apple (which launched the iPhone 15) found that it had dropped out of the top five. More than 70 million units.
china sales
Now, Reuters reports, citing data from Counterpoint, Apple’s new iPhone is off to a strong start in China, with sales up 20% compared to the 2023 lineup in the first three weeks after its launch on September 20th. revealed that there has been an increase.
“Sales of the iPhone 16 series are strong in China,” Counterpoint said, adding that the iPhone 16 Pro and Pro Max models performed particularly well, with total sales increasing 44% compared to the equivalent version in 2023. .
However, overall iPhone sales in China reportedly fell 2% year-on-year in the past three weeks due to declining sales of older models and increased competition from Huawei’s Mate and Pura series.
Apple and Huawei’s latest smartphones were both released in China on September 20th.
Earlier this week, research firm CINNO revealed that Huawei surpassed Apple in smartphone shipments in mainland China in August for the first time in 46 months, or about four years.
This was before Apple launched the iPhone 16 in September.
importance of china
Apple reported in its third-quarter results in August that overall Apple iPhone sales also improved in the third quarter, down just 0.9% to $39.3 billion, compared to the 2.2% decline expected by analysts. revealed that.
But there was no getting away from the fact that Apple’s sales in China, its third largest market, fell 6.5%.
Of course, Apple paid the price by having to discount iPhones in China in the face of stiff competition from cheaper domestic smartphones such as Vivo, Oppo, and Huawei.
Earlier this week, Apple opened its largest research and development lab outside the United States in China’s technology capital Shenzhen, aiming to strengthen its position in the world’s largest smartphone market.
