LONDON, Oct. 17, 2024 (GLOBE NEWSWIRE) — Pixalatethe market-leading anti-fraud, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its APAC Supply-Side Platform (SSP) Market Share Report for Q2 2024. mobile app and web.
The report reveals the SSP market share in key countries in Asia Pacific (APAC) including China, Japan, India, etc. The report’s ranking incorporates sellers within the Supply Chain Object (SCO). This means that all sellers involved in selling impressions receive market share credit (i.e. for resale).
In addition to the APAC report, Pixalate also released the following reports: Latin America (LATAM), North Americaand the Europe, Middle East, and Africa (EMEA) version of the report.
To compile this series of research, Pixalate’s data science team analyzed more than 1 billion CTV impressions across more than 100,000 Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store devices, and more than 5.4 million apps from Apple. We analyzed over 3.8 billion mobile impressions. SSP’s regional rankings for open programmatic ads sold on Google devices and over 3 billion impressions across desktop and mobile web traffic in Q2 2024 revealed.
Mobile App SSP Market Share Leader in APAC (Q2 2024)
Apple App Store
- Japan
- Verve – 50%
- InMobi – 14%
- Aprovin – 8%
- China
- Digital turbine – 70%
- Verve – 24%
- Silver Mob – 15%
- Vietnam
- Aprovin – 51%
- Index exchange – 13%
- Verve – 12%
Google Play Store
- China
- Digital turbine – 29%
- Silver Mob – 26%
- Gazume – 24%
- South Korea
- Verve – 20%
- Bidens – 17%
- Mesomedia – 15%
- India
- Topon – 41%
- Aprovin – 21%
- Verve – 11%
Desktop and Mobile Web SSP Market Share Leader in APAC (Q2 2024)
- China
- Google AdExchange – 48%
- Venus – 19%
- Cafe Media – 9%
- India
- Google AdExchange – 55%
- MGID – 11%
- Magnite – 9%
- Japan
- Google AdExchange – 46%
- Variation – 27%
- Monetarist – 5%
- Singapore
- Google AdExchange – 29%
- OMS – 11%
- Magnite – 8%
Download the SSP Market Share Report
CTV
Mobile – Apple App Store
Mobile – Google Play Store
Desktop and mobile web
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and data intelligence for the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the connected TV (CTV), mobile app, and website ecosystems. Pixalate is certified by MRC for advanced invalid traffic (SIVT) detection and filtering. pixalate.com
Disclaimer
The contents of this press release and the Supply Side Platform (SSP) Market Share Report reflect Pixalate’s opinion on the factors that Pixalate believes are useful for the digital media industry. All data shared is based on Pixalate’s proprietary technology and analysis, which Pixalate continually evaluates and updates. Any references to external sources should not be construed as recommendations. Pixalate opinions are opinions only and are neither facts nor guarantees. Pixalate does not share this data to harm the standing or reputation of any organization, person, or app, but instead to report findings and trends for the time period studied.
